Rich Barnard
Senior Art Director
Summary
Artistic business professional with a diverse portfolio of creative and technical work – including graphic design, website design, apparel, jewelry design, and brand research and development. Effective communicator and team leader adept at motivating creative teams and managing multiple projects simultaneously. Expertise includes global marketing, negotiating with overseas suppliers, product design, label/logo development, marketing collateral, and sports branding.Skills include: graphic design, layout design, typography, web design, fine art, and illustration.
Experience
Senior Art director/ Creative direction
Harley-Davidson motor company / Tustin, CA / Milwaukee, Wi
Los Angeles, California / Milwaukee, Wisconsin
Creative direction: Designed merchandising and marketing/branding graphics for seasonal apparel lines quarterly for the Genuine Motorclothes collection for leather, sportswear, outerwear, functional wear, and home goods.Spearheaded strategic marketing, research, graphic design, branding, rendering, and licensing for clothes, accessories, jewelry, footwear, and more.Led and mentored a team of 46 design professionals and interacted with overseas suppliers.
Key PROJECT Achievements:
- Designed new technologies for the brand, including venting, wind resistance, and wearable technology.
- Single-handedly researched and designed 200+ presentations on trends and developments in fashion, including videos and graphic design elements, as well as +1000 logos and designs for the global market.
- Partnered with the creative director on the full range of structural, creative, and technical aspects of each season’s line – involving website graphics/movies and design, store designs, and traditional print media – managing the full life cycle of projects from conceptualization through finishing details and maintenance.
- Additional accomplishments include: o 100+ creative directions for GMC, Black Label, Garage, 1903 and HD Moto o 250+ Collection Guides for men and women o 1000+ graphics, prints, patterns, and logos produced o Jewelry and Accessory / High-End Jacket Line o New GM labeling and H-D brand elements o New seasonal hardware and trim o Support and direction for GM marketing o Developed brand movies o Creative direction for licensees – collaborated with licensees on products such as Wolverine o Worked on Willie G. Line and the Black and Blue Ball charity items o Designed H-D Race Suits and factory team shirts
Contractor: Art director/ Designer
Glo-Gear element / San Diego, Ca
Created overall branding concepts for a start-up company - Glo-Gear Element – including developing the name and logo for the line, all graphics, apparel, and visual designs for the website that reinforced brand identity.
- Developed technical drawings for patent applications.
Education
Pasadena city college
Certificate / CAD, Drafting, Computer modeling
An ongoing effort to better my skills and education for my job at Harley-Davidson for production molds for overseas production.
Glemdale community college
Certificate / 3D animation, Texturing, Modeling
Mission valley
Graphic design Certificate / Graphic design, animation, Creative writing
I used my years of personal background, and experience in Adobe products to further my education in computer arts: Graphic design, Web design, Page layout, Java, Flash design. Copy writing.
Ohlone College
Associates / Graphic design, Fine art/ oil painting, Creative writing
From home computers I wanted to branch out and develop my artistic skills and pursue my dream of being a designer. "Just don't think, Do," is my motto.
Skills
