Radhika Rao

• Reporting to the Chief Executive Officer, expanded the company's brand awareness in international markets through forecasting, execution and monitoring wide ranging results-driven marketing initiatives.

• Managed multiple global marketing activities, meeting deadlines and balancing tactical progress while moving towards strategic company objectives.

• Conducted research to derive valuable insights on customer profiles, competitive landscape based on metrics, market trends, and qualitative feedback.

• Strong experience within the US and Asia-Pacific market, targeting C-level decision-makers within the financial industry.

• Strategized, working closely with the APAC Managing Director and Business Development Managers, to ensure effectiveness of all marketing activities in Australia, India, Vietnam, Indonesia, Bangladesh and Malaysia among others.

• Localized marketing tactics through country and language-specific content development and, data mining, social media management, advertising, and search engine optimization.

• Managed APAC corporate communications, branding, public relations activities and local partnerships.

• Reporting to the Global Marketing Director, ensured business success by defining and validating strategic marketing imperatives, developing ROI-sensitive business cases, and optimizing departmental processes (lead nurturing, marketing automation, team meetings) and resources (software, vendors, staff).

Worked for a Fortune 500 multinational company in India, and headed the digital marketing role for Mahindra Two Wheelers. The position was responsible for budgeting, research and improvement of online customer relations.

• Launched several product websites, devised strategies to drive online traffic and analyzed website traffic to increase interactivity and user experience.

• Raised brand awareness through digital marketing campaigns utilizing a range of techniques including paid search, search engine optimization, and national creative campaigns.

• Substantially gained a positive return on digital marketing investment through efficient planning, and budgetary control of over $1-2 million annual budget in India.

A TATA group and 21st Century Fox joint venture company, Tata Sky is India’s leading satellite television company. From the time of its launch, I worked towards aligning and executing the long-term and short-term marketing goals for the brand.

• Established company’s online advertising campaigns and a thereby reaching the optimal target groups.

• Developed search engine marketing/search engine optimization structure (SEM/SEO), leveraging the online search behavior of our customers and thereby reaching the right target group.

• Managed social media marketing, and online reputation management (ORM) for the company.

• Launched an interactive portal that substantially enhanced online subscriber engagement.

• Planned and executed multiple campaigns, coordinating with cross-functional company units and external agencies, including Ogilvy and Mather, among other leading firms.

Headquartered in the Silicon Valley of India, DNA networks is one of country’s pioneering event management company, responsible for bringing world famous artists like the Rolling Stones, Elton John, Bryan Adams and Pink Floyd to India.

• Conceptualized and created stage backdrops, tickets, posters and other marketing collaterals for international events.

• Assessed and planned launch ideas working with big corporate clients like Pepsi Co., Nokia and the UB Group.

• Managed and coordinated with a team of design executives to meet tight publishing deadlines, nationwide.