Rachel Ward
EDITOR-IN-CHIEF, Where San Francisco Magazine
Summary
Experience
EDITOR-IN-CHIEF, Where San Francisco
Where Traveler / San Francisco, CA
• Manage Bay Area editorial arm of Where Traveler media brand, which operates in over 100 markets worldwide. Direct all local editorial products start to finish for annual readership of 8 million.
• Produce and edit content for monthly magazine; special publications (including Maggie Award-winning Epicure); local website(drawing highest traffic in network); coffee table books; native marketing campaigns; marketing emails; in-house style guides; sales and educational materials.
• Set editorial calendars; recruit and support freelancers; collaborate with designers; implement SEO strategy using Google Analytics and Brightedge; ensure timely publication of pristine, on-brand copy. Tapped to represent editorial department on 2018 global brand steering committee; train new editors; contribute to nationwide magazine redesign.
EDITOR-IN-CHIEF
San Francisco Brides Magazine and Cityguide
Led San Francisco Magazine's weddings publication through statewide expansion and oversaw redesign of its in-room visitor guide.
Conceived, wrote, assigned, and edited hundreds of pages of content. Created budget and production schedules; hired and supervised associate editors, freelance designers, and writers; executed photo shoots. Identified and partnered with relevant influencers. Hosted and consulted for industry events.
MARKETING EDITOR
San Francisco Magazine
Pitched and produced content marketing projects, including Diageo mobile app, for Modern Luxury network. Handled weekly newsletter, CMS, and social media, which achieved 40 percent growth in year one. Launched Chinese visitor guide with translation team. Wrote stories for print edition (winner of multiple National Magazine Awards) and web.
CONTENT MARKETING MANAGER
See Jane Run / San Francisco, CA
Developed brand voice and content strategy for national, inclusivity-focused San Francisco-based retailer and sporting events organizer. Wrote blog, marketing, and e-commerce copy. Established new social strategies and influencer marketing campaigns that doubled Facebook community, sparked 20 times more engagement, and grew Twitter following 60 percent.
EDITORIAL INTERN
Garden Gun Magazine
Supported Min Magazine's Top Editorial Team of 2007 with research and photo shoots at Charleston headquarters.
CONTRIBUTING EDITOR
Time Out Buenos Aires
Reported articles and scouted and reviewed galleries, hotels, salons, and restaurants for guidebook and biannual magazine.
Education
Pontifical Catholic University of Valparaíso
Rotary International Ambassadorial Fellowship
PONTIFICAL CATHOLIC UNIVERSITY OF VALPARAISO
Studied International Relations in Chile via year-long Rotary International Ambassadorial Scholarship.
College of Charleston
Bachelor of Arts, Communications / Media Studies
COLLEGE OF CHARLESTON
Bachelor of Arts, in Communications, summa cum laude, GPA 3.93
Media Studies concentration, Spanish minor
Senior thesis: "Blogs: Revolutionizing Travel Journalism"
Honors: Outstanding Media Studies Major Award, Presidential and Rivers Communication scholarships,
Departmental Honors, Distinguished Service Award
University of Buenos Aires
Diploma in Advanced Spanish
UNIVERSITY OF BUENOS AIRES
Completed semester of coursework in Latin American Studies and earned diploma in advanced Spanish.