Rachel Hornstein

• Freelance multi-platform marketing consultant with services such as building websites and social content strategy. Achieved success with diverse clientele including Breweries, Pay Equity Organizations, Athleisure Companies, and Artist Driven Merchandise Distributors.
• Increased key accounts overall following by 250% within two months across digital channels; developed content strategy for longevity and successful multi-channel brand parity.

• Liaison to Chief of Strategy in developing social media goals, strategies, tactics, and integration with overall account marketing plans. Standing as primary client-facing party representing the agency.
• Project and relationship management for all deliverables, coordination among internal and external creative, ads, and account teams. Growing efforts to increase real time, proactive social presence in addition to planned and diverse “always-on” content pertinent to a well-rounded media plan.
• Coordinated agencies for the back half of the 2019 Rolling Stones #NoFilter Tour sponsorship resulting in: 50% Decrease in cost per email acquired and 38% Average Growth per social channel by tours end.

• Owned specialty market for the largest property in portfolio. Successfully managed over 100 local and global partnerships, responsible for $1.5mm/year in revenue.
• Created and managed full life cycle of marketing targeting client retention and strategic growth.
• Property SME on transient data software, regularly read & analyzed reports for corporate partners.

• Built industry partnerships for annually award-winning multiplatform campaigns such as Shark Week, Puppy Bowl, Trading Spaces, and River Monsters; Averaging $2mm in media value per premiere.
• Developed innovative media formula able to successfully measure the impact of top promotions.
• Managed top Account relationships to support streaming & on demand expansion and strategy. Oversaw interdepartmental relationship for metadata parity and overall content marketing lifespan.
• Brand management of Spanish-Language networks; strategically leveraging growing Hispanic demo across partners. Directly contributed to 94% YOY increase in average on-demand hours viewed.
• Owned cross-network National Local Ad Sales efforts, consistently securing promotion through creative marketing partnerships; garnering about 36mm impressions and $1.1mm media value.