Patrick Lugo

Played a critical role in developing the online presence including graphics. Excelled in reaching across disciplines to customize a content management system (CMS) for publishing, advertising and facilitating interaction with an active online community. Achieved in partnership with programmers and publishers while consistently meeting deadlines.

Selected Achievements:

• Directed YouTube graphics, bumpers, and video editing channel with nearly 8Kand 33K+ subscribers.
• Applied written communication skills to personally author 25+ articles, reviews, and interviews.
• Published 2,543 articles, engaged with 23,153+ users, and managed 1.5 million monthly requests.

Engaged with editorial and design team to publish a print magazine. As part of this collaborative effort, played a key role in directing Kung Fu Tai Chi brand identity across platforms. Rolled out innovative print and online advertising campaigns, Selected and retouched photo images for the magazine.

Selected Achievements:

• Drove up circulation by 10K subscribers by revamping branding in partnership with publisher and CEO.
• Led every aspects of magazine cover, cover story, feature article, and column design and layout.
• Designed Kung Fu Tai Chi Facebook and built presence to 479,401 likes and 467,462 followers.
• Personally sourced media to engage @KFM_KFTC's 14,720 Twitter followers.

Partnered with the publisher and photographer to organize photo shoots and select images for online publications. Consistently applied project management skills to manage cross-disciplinary teams of models, actors, publicists, martial arts masters, foreign dignitaries and rock stars.

Selected Achievements:

• Navigated multiple priorities to guide producers and media crews assigned to cover major events.
• Demonstrated creativity and technical excellence while designing print and online ads for multi-platform campaigns promoting products and events.
• Drove up multi-channel social media and web presence for events on TigerClawElite.com, KungFuTaiChiDay.com, and Tiger Claw Elite KungFuMagazine.com.
• Created the acclaimed, long running comic series Tiger’s Tale.

Collaborated with the CEO and our clients to develop retail and wholesale products. These included trophies, medals, uniforms, patches, and other apparel for boutique clients. Oversaw branding and re-branding projects that yielded innovative school and tournament logos, style sheets, print collateral, and displays. Ensured media presence at key events. Never missed a deadline in 20 years.

Selected Achievements:

• Played a key role in development of the Clap Kicker, Tiger Claw UFC Handwraps, Legend Sparring Gear, and Hayashi Brand Judo Uniforms
• Led promotional campaigns for high profile events such as Bay Area Open Tae Kwon Do Championship, Silicon Valley Open Tae Kwon Do Championship, Tiger Claw Elite Open Tae Kwon Do Championship, Tiger Claw Elite KungFuMagazine.com Championship, U.S. Challenge: Chinese Wushu Sports Cultural Exchange Festival, and Kung Fu Tai Chi Day.

Intensive study under direct tutalage by Carmine Infantino