Peter Carson

Senior Director, Product Marketing (May 2012 to present)

• Build and lead the global connectivity integrated marketing/strategy and team
• Leads B2B product/tech marketing for 4G/5G/Wi-Fi Mobile and Internet of Things (IoT)
• Drives B2C marketing for Snapdragon-branded connectivity campaigns
• Formulates and delivers division’s narrative to media and analysts on the above topics
• Currently developing marketing plans for major new strategic initiatives

Senior Director, Product Management (Aug 2006 – May 2012)

• Built and led the division’s global modem technology product management team and strategy
• Managed 3G/4G LTE technology roadmap from requirements definition to launch
• Rescued and drove the IMS services program from early development to successful launch
• Led prog mgmt. for interop testing/trials of new modem products/features with infra partners
• Responsible for QCT modem market analysis, business strategy and technology/IP M&A
• Drove bus dev and marketing for the division’s first standalone mobile broadband platform
• Drove the division’s modem/mkt entry strategy for China Mobile (world’s largest operator)

Senior Director, Business Development (Jan 2004 – Aug 2006)

• Responsible for QCT modem market analysis, business strategy and technology/IP M&A
• Drove bus dev and marketing for the division’s first standalone mobile broadband platform
• Drove the division’s modem/mkt entry strategy for China Mobile (world’s largest operator)
• Drove business cases and due diligence for IP strategy and acquisitions of TDD technologies

• Member of founding executive team for venture-funded mobile technology startup (acquired by Qualcomm)
• Built the marketing, product management, business development teams and programs
• Positioned Flarion as technology leader among emerging 4G technology suppliers
• Initiated the first major carrier/customer relationship and led technical negotiations for first major deployment
• Drove standards strategy, built team and led effort to create the IEEE 802.20 standards group
• Built an alliance program encompassing 30+ market leaders and industry innovators

• Built the marketing, business development, product management teams/programs for venture-funded smart antenna technology pioneer
• Led first technology licensing and product initiatives (for mobile voice, wireless local loop and mobile broadband markets)
• Drove and concluded strategic partnership with Sony, including a significant equity investment in ArrayComm
• Led WLL product initiative from concept to launch in 3 regions with 4 operators and 6 device partners
• Led the spectrum/regulatory strategy, including acquisition of large FCC market trial license

• Developed/executed ADC’s divisional wireless B2B strategy, marketing/business development teams and programs
• Positioned ADC as a leading innovator with the industry's first digital fiber-fed small cell, (an early pre-cursor to the industry's current Cloud RAN concept)
• Drove marketing for first product from introduction to successful launch at 5 U.S. carriers
• Developed the product roadmap and drove market requirements for follow-on products
• Drove marketing communications program, served as principal wireless spokesperson
• Identified/initiated the acquisition of a profitable mobile switching software company (EBS) to extend ADC's network systems capabilities.

NYNEX Network Systems Company (Brussels, Belgium)

Associate Director, Business Development (1990-1993)

• Overall marketing lead for mobile partnerships and license acquisitions in EU and Asia
• Co-founded one of Europe’s largest mobile service providers in JV with Daimler-Benz (Debitel)
• Built the initial B2C marketing and pricing plans for Debitel’s mobile services business
• Directed 10 major consumer and enterprise market research projects in EU and Asia
• Developed business case/marketing plan on which Daimler launched a major datacom business

NYNEX Mobile Communications Company (Stuttgart, Germany)

Senior Manager, Global Market Development (1989-1990)

• Marketing lead in consortium bid for German mobile license, with partners Daimler, BT
• Principal architect of consortium’s marketing plan for the bid and launch
• Directed 8 primary consumer research projects (quant. surveys, focus groups, conjoint analysis)
• Participated in lobbying effort to influence telecom deregulation and carrier license structure
• Marketing advisor to consortium’s senior management on regulatory and PR strategies

NYNEX Mobile Communications Company (Pearl River, NY)

District Manager (1988-1989)

• Developed consumer marketing infrastructure and programs for new NJ territories
• Established and managed two regional NYNEX-owned retail channels, maintenance & repair centers
• Developed and managed direct sales and 3rd party distribution network, tech support and customer care centers

Product/Project Manager (1985-1988)

• Responsible for new products and services definition, development, marketing, pricing and distribution.
• Project manager for mobile payphones in taxis/limos, emergency wireless call boxes and cellular alarm systems (partnering with ADT)
• Developed from scratch and managed integrated marketing programs and inbound/outbound call center

Qualcomm-sponsored management education/training program.

ADC-sponsored participation in management education/training course at Caltech.

Earlier majored in Biology on a pre-med scholarship (BEOG)