
Petek Pekgoz
VP, Digital Marketing & Digital Analytics
New York, New York, United States
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Summary
10+ years of experience in managing digital marketing & digital analytics. Expertise in driving digital marketing strategy and insights through driving customer centric analytical strategy and thought leadership in data driven environments to maximize ROI through digital marketing. Lead process, insights, approach, and findings to C-level management. Provided thought leadership in digital driven, decision making process in support of planning, designing, implementing digital strategy for B2B & B2C businesses. Lead teams of 10+. Analytical, interpersonal, communicative, creative and intuitive to blend digital marketing needs with business strategy.
Experience
2014
Nov
-
Present
VP, Digital Marketing & Digital Analytics
JP Morgan Asset management / New York, NY
2006
Sep
-
2014
Sep
Marketing Analytics, Digital Operations
Citigroup
2002
Aug
-
2006
Aug
Web Design & Development
Appian
Education
2008
-
2011
New York University
MS Digital Marketing
1998
-
2002
University of Virginia
BA Economics, Finance
1990
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1998