Petek Pekgoz

Petek Pekgoz

VP, Digital Marketing & Digital Analytics

New York, New York, United States
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Summary

10+ years of experience in managing digital marketing & digital analytics. Expertise in driving digital marketing strategy and insights through driving customer centric analytical strategy and thought leadership in data driven environments to maximize ROI through digital marketing. Lead process, insights, approach, and findings to C-level management. Provided thought leadership in digital driven, decision making process in support of planning, designing, implementing digital strategy for B2B & B2C businesses. Lead teams of 10+. Analytical, interpersonal, communicative, creative and intuitive to blend digital marketing needs with business strategy.

Experience

2014 Nov - Present
VP, Digital Marketing & Digital Analytics
JP Morgan Asset management / New York, NY
2006 Sep - 2014 Sep
Marketing Analytics, Digital Operations
Citigroup
2002 Aug - 2006 Aug
Web Design & Development
Appian

Education

2008 - 2011
New York University
MS Digital Marketing
1998 - 2002
University of Virginia
BA Economics, Finance
1990 - 1998
Deutsche Schule Istanbul
Abitur