Patrick Wendell

Envisioned and implemented strategic marketing campaigns for a client base spread across a variety of businesses and industries.

Directed sales and marketing organization, including advertising and public relations activities. Spearheaded vision, strategy, and execution of business operations. Oversaw staffing, strategic directives, and training of national marketing initiatives. Developed and implemented marketing plans, established marketing and sales objectives, and prepared company-wide sales forecasts. Managed project teams through due-diligence, prioritization, and development of key business initiatives.

Selected Contributions:

• Awarded “40 Under 40” for commitment to professional and community service excellence.
• Played integral role in the doubling of ROI through the execution of full-service marketing, advertising and PR campaigns.
• Served as guest speaker at Cape Cod Community College on topics including online reputation management and basic marketing theory.

Oversaw sales and marketing communications for consumer and B2B channels for a regional radio group.

Analyzed how clients’ brands were positioned in the market and crystallized target customer insight, resulting in a significant increase in business revenue. Took brand ownership and provided the vision, mission, goals and strategies for company branding, leveraging target audience engagement through radio and digital content campaigning. Managed go-to-market strategy for multiple business lines, contributing to the establishment of a new leadership position in the marketplace. Developed alliances with key sourcing partners and organize a series of events and marketing initiatives to drive lead-generation and premium positioning.

Selected Contributions:

• Created a more responsive and market-driven organization resulting in increased sales.
• Substantially improved productivity while reducing operational costs.
• Developed, trained and managed a team of junior consultants, ensuring understanding and adherence to organizational goals of growth within the market.
• Developed and launched successful campaigns through all advertising mediums.

Directed fundraising efforts for local and international charities and non-profit organizations.

Managed the sales and fundraising lifecycle from strategic planning to tactical activities and specified market requirements for current and future business needs. Consulted clients through the development of corporate restructuring, talent acquisition and business development to enhance profit gains.

Selected Contributions:

• Achieved over 1000% ROI increase for several multi-medium fundraising campaigns.
• Led clients to earning $1M+ in major gifts and donations.
• Presented at various international non-profit and government conferences and seminars.

Managed the research, identification, and pursuit of new business opportunities for the organization.

Analyzed campaigning objectives and used active listening and probing skills to discover prospective contributor’s preferences and needs. Developed and implement campaign strategies and relationship cultivation activities to support client fundraising needs. Closed business opportunities leading to revenue growth.