Patrick Saylor

Directed a creative team of three people focused on
promoting Museum programs and initiatives ensuring
alignment with organizational mission, objectives, and business development strategies.

• Developed and implemented comprehensive
  communication strategy to encourage the successful
  consolidation of two museums operating at three separate campuses in Richmond and Appomattox, VA.
• Counseled management team and staff during public
  controversies regarding Confederate flags and monuments. Oversaw development of topical communication outlets
  including a website, blog, readers guide, and social media posts. Managed responses to more than 150 inquiries and
  interview requests from local, national, and international
  media during a two-week period.
• Based on internal and external surveys, developed
  strategic communication plans focused on increased
  organizational awareness, visitation, and financial support.
• Collaborated with Visitor Services and Education managers to develop and implement new ticketing structure and
  product offerings for Museum visitors.
• Initiated and managed a new brand strategy including core values and brand positioning aligned with the Museum’s
  mission and business objectives.
• Managed the development of a new visual identity and
  standards. Projects included a new logo, style guide,
  printed collateral, and signage at three museums.
  Collaborated with City of Richmond, National Park
  Service, and Appomattox County on development of new
  directional signage for Museum sites.

Provided marketing communications consultation and
services for small businesses and nonprofits in Brunswick
and the Golden Isles. Engaged with clients to assess needs
and develop customized solutions to drive business growth
and positive branding.

• Designed web site and Facebook pages for clients
  including Coastal Pines Golf Course, Pet Exchange,
  and others.
• Produced videos for CAPE Theatre, Golden Isles
  Ghost Adventures, and Humane Society of South Coastal
  Georgia.
• Contributing writer and photographer for Golden Isles
  Magazine and Coastal Illustrated.

Managed public relations and marketing activities for
assigned clients in tourism and travel, healthcare, real estate,
government agencies, and nonprofits. Cultivated and
maintained critical collaborative relationships with agency
colleagues, clients, and vendors focused on exceeding client
expectations on time and within budget.

• Served as key liaison with Brunswick-Golden Isles
  Convention and Visitors Bureau (BGICVB) to support their marketing and public relations efforts.
• Enhanced area awareness through the creation of effective marketing collateral including printed brochures and direct mail pieces, and online media including Facebook and
  monthly e-newsletters.
• Effectively communicated area attractions and activities
  to more than 96 million people through earned media
  placements in Southern Living, Travel America, AAA Going Places, Vacations, Meetings South, Coastal Living, Family
  Fun, The Weather Channel, and other local, regional, and
  national media outlets.
• Launched high-profile media events attracting attendees
  from Southern Living, Golf Digest, Georgia Golf,
  Birdwatcher’s Digest, and Georgia Sportsman.
• Developed and implemented low-cost, creative, and
  effective marketing and PR campaigns despite a limited
  budget through strategic partnerships with the BGICVB
  Executive Director and staff.