Pablo Espinar
Marketing Director | Business Development | Digital Transformation | Advertising & Media Strategy | Growth Hacking | Data Driven
Summary
Strategic and solid digital marketing executive with almost 15 years of experience in business development, digital transformation and adaptive & forward thinking across a diverse range of industries and markets including the USA, Latin America, EMEA and Australia/Pacific. A results-oriented professional with an extensive background in digital, media and customer experience across channels. In 2019, oversaw over US $20MM in business and managed a team of 45+ people (directly and indirectly) with proven success on business development and throughout the years. Recognized for a collaborative leadership style and synthesizing data, technology, analytics and innovation to serve the long term sustainable and profitable growth of the business.
Committed to a relentless goal of driving value to the corporation, family and friends on everyday basis.
Experience
Partner, FAST Lead | Head of Digital
Mindshare / Miami, FL
- Oversaw overall digital business in Mindshare Miami. Responsibilities included strategy development, operations and campaign activation across all media disciplines and platforms (Branding, Performance and eCommerce).
- Lead management of FAST (Future Adaptive Specialist Team) throughout +10 advertisers in Miami. Responsible for the set-up and delivery of High-Performance Development Teams to increase [data, technology, analytics and innovation] footprint across business.
- Coordination of teams and processes across multiple divisions of the corporation, focusing on the increase of operational efficiencies and effectiveness of our company thanks to an agile adoption of tech-stack and alignment of teams’ objectives and efforts.
ACHIEVEMENTS:
- Led set-up of Regional Operational HUBs generating to a business growth of US$+10MM (2016-2018)
Regional Director LATAM | Head of Digital
Mindshare / Miami
- Responsible for the delivery of key strategic clients for Mindshare LATAM. Special focus to GlaxoSmithKline Consumer Health (GSK) and KimberlyClark (KC) in Latin America.
ACHIEVEMENTS:
- Mindshare’s overall evaluation increased by +185% in my first year with GSK. (2015)
Performance Director & Programmatic Buying Director
Havas Media Group / Madrid, Spain
- Drove the transformation of the Performance Division in Havas Media Spain consolidating the delivery of a stronger solution to advertisers when they needed clearer responses on holistic media strategy, reinforcement of measurements of the activity and a framework of media & marketing solutions that make their business grow.
- Co-launched the division of Programmatic Buying & RTB for Havas Media Group in Spain.
- Led creation of products for branding and performance solutions, sales and communication strategies for internal and external clients.
ACHIEVEMENTS:
- Developed successful business plans for FY2012-2013 & FY2013-2014
Associate Professor
Master of Interactive Advertisings (from IAB & UCM) / Madrid, Spain
- Proud of sharing my knowledge with students & colleagues in this industry leading master’s degree program.
Digital Manager
Aegis Media Group / Madrid, Spain
- Full integration of digital into the overall communication strategy with reinforcement on the attribution measurements across online & offline touchpoints.
- Development of digital strategy and its implementation working with Branding and Performance objectives. Special focus on eCommerce and Social Media Performance (incl. social media activations, social listening, influencers).
- Client service for NOKIA at the moment they were launching Windows Phone as part of their JV with MICROSOFT.
ACHIEVEMENTS:
Senior Digital Planner
Zenith Optimedia (Publicis Media) / Madrid, Spain
- Set Up, Management and follow up of the campaign performance driving success in communication objectives and KPI´s.
- Management on measurements across brand digital channels and the optimization of media buying models (CPM, CPC, CPL, CPA).
- Accountable for digital implementation in global accounts in Publicis Media Group at the time with a focus in technology & airlines/travel clients.
Campaign Manager
NetX - Clemenger BBDO / Sydney, Australia
- Development of a process and methodology in digital that ensured adequate tracking and measurements of Paid/Owned/Earned activity.
Intern Marketing
Canal de Isabel II / Madrid, Spain
- Front-end relationships with customers and media owners to manage press conferences, national events and festivals.
Education
AAM (Association Media Agencies)
Master's / Media Advertising, Digital Advertising, Communication
UVA (University of Valladolid)
B.S Advertising, Marketing & PR / Advertising, Marketing, PR
Skills
