Oana Maria Balajel

- Produced and perfected statistical model to forecast TV ratings by channel and hour in Latin American on a weekly basis using SAS/ETS x11 and ARIMA procedures for seasonal adjustment and the detection of trends and cyclical patterns;

- Designed an Attribution model in Cable to define conversion paths by channel and daypart using nonparametric modeling;

- Composed a multivariate model to define the determinants of ROI in Search and Display to identify variables leading to marketing efficiencies;

- Assists 3i Innovation and Intelligence team in survey composition and cluster analysis for market segmentation to optimize marketing strategies; engaged in market research and econometric modeling;

- Reinvented post campaign reporting for Cable and Digital by ushering the transition to Tableau; promoted to Tableau Champion due to expertise and quick adaptability to the software;

- Responsible for data mining, data manipulation and harmonization of quarterly Competitive and Benchmarking Reports that offer clients with new insights into their marketing position relative to the industry;

- Composed Annual TV Cable Trend Report for 2013 using SAS and SQL to define key insights into leading trends in TV advertisement;

- Facilitate daily data reporting with media databases such as Artemis, Sizmerk, Synthesio, Adwords (acquired Adwords Certification in Fundamentals, Search and Display analytics), IBOPE (acquired Certification in TV programming analysis).

- Responsible for benchmarking, design and implementation of international employee benefits programs for multinational companies;

- Lead project management teams and presents market analysis for a host of multinational companies seeking ROI improvement for global employee benefits;

- Facilitated the fulfillment of employer sponsored benefit programs: analyzes transformational change impact(s), conducts risk assessment and benchmarks global practices.