Nola Johnson

• Lead remote five person Pan-European team, improving client growth, cross-functional communication, and team development
• Manage a five person U.S. team responsible for winning and retaining clients through the development of proposals, insights, and thoughtful client outreach
• Serve as liaison to Salesforce Administrator, meeting monthly in order to streamline AM processes and ensure that our needs are being prioritized

• Proposed the migration of two tasks from Outlook and Excel into Salesforce while serving as the Salesforce Administrator liaison, increasing our historical knowledge and transparency
• First to track quarterly travel for the 52 members of the Account Management team to ensure that they were meeting with their clients and sales counterparts
• Hired and supervised ten departmental interns, managing their assignments and exposure to other teams within the company
• Fostered interdepartmental relationships by scheduling monthly guest speakers to share insights about their role at MaxPoint with the Account Management team
• In addition to responsibilities of Supervisor, Account Management below

• Manage day-to-day operations of a eight person team responsible for roughly 200 agency campaigns per month and $30MM of budget annually
• Provide insight and recommendations for product and/or process improvements by meeting with members of the product analytics, product management, and finance departments
• Evaluate problematic situations and offer advice while serving as a point of escalation for team members
• Curate monthly video series, utilizing 99U and TED Talks, to facilitate career and personal development among team members
• Interview and recommend job applicants for hire as a member of the department hiring committee
• Coach and encourage team to take on additional responsibilities that highlight their interests and skill set which has led to three promotions

• Maintained the largest workload of all Account Managers in Q3 and Q4 of 2014, at $1.3MM in digital campaigns
• First to lead eight key new hire training sessions for eight account management hires and updated training materials with any new processes or materials
• Developed and presented refresher courses for all account managers monthly, working cross-functionally with Product Management, Analytics, and Engineering teams to draft training materials
• Mentored three US new hires and two located in London during their first three months of employment, with one going on to become the Supervisor of the UK Account Management team
• Developed and managed the first professional development program for the Account Management department, with the internal lecture series component becoming a company-wide initiative in 2016
• Recognized as an Account Manager capable of offering additional support to team members in need, managing the workload of as many as five Account Executives, while the average was three
• In addition to responsibilities of Account Manager/Digital Strategist below

• Primary contact for $4.8MM in digital agency campaigns to ensure performance levels meet or exceed the client's expectations across display, mobile, and video placements
• Collaborated with sales team to develop media plans and RFPs by recognizing client needs and formulating innovative solutions
• Assisted in the execution of monthly billing for over 100 campaigns by confirming invoice values prior to client delivery
• Provided recommendations to analytics team based on upcoming, live, and completed campaign performance to ensure optimal ROI for the client

• Led community outreach efforts for Winter 2013 Durham Service Changes which included: recruiting co-workers to staff outreach events, supervising task completion to ensure that all deadlines were met, and organizing Spanish lessons for key Triangle Transit and Durham Area Transit employees prior to engaging with the public
• Facilitated the development and execution of creative concepts for paid media, special events, promotional campaigns and social marketing for the company's four brands: Bull City Connector, Durham Area Transit Authority, GoTriangle, and Triangle Transit
• Negotiated sponsorship agreements and community outreach opportunities across all four brands
• Wrote copy for print, web, television, and radio, purchased all paid advertising, and assisted graphic designer primarily with electronic marketing materials as necessary
• Awarded Grand Prize and First Place for entries in 2012 APTA Annual AdWheel Awards- Group 1
• Served as Creative Director for regional How to Ride video which included writing the script and overseeing video and music production

Minors: Sociology, Leadership & Public Service

Summa Cum Laude