Nikia Reveal
Brand strategy, Intellectual property, Marketing communications, Creative
Summary
Results-driven communications and marketing professional with demonstrated experience managing brands that effectively increase reputation and profitability for corporate, non-profit and higher education clients. Core strengths and areas of demonstrated excellence include:
BRAND ARTICULATION
Articulating brand systems and facilitating enterprise-wide execution. Building and maintaining brand equity in multi-disciplinary environments. Advocating for brand value and support. Socializing brands in large, diverse organizations.
INTELLECTUAL PROPERTY
Consulting on legal issues concerning trademarks, copyrights, trade secrets and patents. Creating protection strategies and execution plans. Naming businesses and products/services and assessing availability, marketability and protectability. Negotiating and optimizing brand value in sponsorship, endorsement and licensing negotiations. Arbitrating brand violations and mediating desired resolutions. Advising on legal documentation, contracts and negotiations.
COMMUNICATIONS AND MARKETING STRATEGY
Leading complex, multi-channel campaigns. Combining strategic planning and project management skills to develop and execute strategies. Contributing valuable insights and solutions to solve business problems. Planning from creative concept to success analytics. Budgeting processes, proposal writing and vendor solicitation.
LEADERSHIP AND COLLABORATION
Providing expert counsel to senior leadership. Public speaking and thought leadership. Leading where accountability and resource management are paramount. Collaborating with teams, clients and key stakeholders. Partnering and gaining buy-in to facilitate successful outcomes. Positioning brand, creative, communications and marketing as key contributors to an overall business strategy.
MANAGEMENT AND TALENT SOURCING
Managing diverse, multi-disciplinary teams of all sizes. Fostering a positive and supportive team environment. Encouraging teamwork between staff and key stakeholders. Team-building of in-house and external resources to assemble the best team to ensure success. Investing in professional development and growth path planning.