Nicolle Elizabeth

Strategize and create a plan of action for projects from inception to successful execution. Extension of an in-house event or sales team to acquire potential markets, supplement efforts in a market and/or complement an in-house team in a specific area. Adept at event management, initiating hard-hitting marketing campaigns and capitalizing on untapped sales opportunities. Devise new ways to enrich the client experience through technology innovation. Recruit, train, and manage project team of vendors, contractors, developers/designers ensuring all aspects of any project is in line with the clients’ goal.

• Established a lucrative network of referrals. Spearhead expansion of EHG company’s offerings and managed a portfolio of key accounts for over 10 years.
• Produced yearly publication for hotel brands. Engaged attention of hotel guest and reached 40k+ viewership, promoting business and culinary community.
• Proven track record in organizing complex events, including logistics and event management for embassies, NGO, corporate and religious organizations.
• Launched 5+ mobile applications to support national agencies, including office of small business development centers, office of cultural affairs, and office of economic development.
• Administered all aspects of bespoke private events, managing budgets of over $100K. Consistently met the special requirements of clients by going over every detail of an event. Garnered industry resources on luxury and curated experiences to support C- Level Executives and HNW clients.
• Oversaw and optimized utilization of event spaces with reference to restaurants/hotels as per brand standards. Main contact for group sales inquires and buyouts. Detailed all event requirements and disseminated resumes to necessary departments to ensure smooth execution of all events.
• Trained in various hotel brand’s CRM and PMS systems. Produced viable booking documentation for smooth and quality service delivery among departments.
• Designed sales kits and brand collateral for over 20 restaurants and hotels.

Promoted the hotel’s event facilities to prospective businesses and client’s. Performed digital marketing in addition to event manager role. Implemented marketing and new sales plans/strategies to generate leads, hit revenue forecasts and meet customer needs.

• Increased events by 30% through winning the trust of prospect callers, cold call sales and systematic email outreach to attain additional group sales.
• Served as the point person for buyouts, group and private events sales for the rooftop lounge spaces. Collaborated with Food and Beverage Department to create menu options for high revenue events.
• Booked and scheduled events including drafting and securing contracts. Prepared proposals, contracts, transitional letters or banquet event order.
• Utilized existing sales tools and reporting systems to produce timely event documentation. Improving quality and service delivery between internal departments and vendors.
• Solicited and created partnerships with local businesses and restaurants to market and grow business to reach new audiences. Followed-up with high profile clients to get new bookings and referrals.
• Expedited workflow for all operations related to digital marketing channels for the hotel and rooftop lounge.
• Bolstered process of consumer engagement on social media from 0% to 90%, focusing on developing and transforming digital marketing and brand assets.