Nicole Bruck

• Work directly with customers on how their product should be placed and promoted in the market. Writing creative briefs and working with suppliers on design concepts, iconography, image selection and color.
• Responsible for bringing on three new customers in 18-month period based on past experience and contacts within the industry.
• Attend print runs, with and without customers, ensuring all print pieces have a consistent look and feel across all print mediums. Work directly with creative suppliers and printers up front to address areas of print concern to determine ways certain designs should be handled to optimize printability.
• Maintain and expand relationships with strategic customers by communicating market trends and exploring creative growth avenues for program growth potential.
• Responsible for establishing process flows to improve communication and documentation for new program launches, changes to existing business and the discontinuation of items. Work to bring synergy across all departments, enhancing internal communication about overall programs.
• Create and maintain market overview documentation, capturing US product offerings, Canadian product offerings, along with price and count matrix.
• Manage a yearly budget in excess of $1M in prepress and design expense.
• Implementation and owner of weekly Change Management Meeting, outlining key stakeholders and critical paths for successful program launches and changes.
• Work directly with customers on how their product should be placed and promoted in the market. Writing creative briefs and working with suppliers on design concepts, iconography, image selection and color.
• Attend print runs, with and without customers, ensuring all print pieces have a consistent look and feel across all print mediums. Work directly with creative suppliers and printers up front to address areas of print concern to determine ways certain designs should be handled to optimize printability.
• Maintain and expand relationships with strategic customers by communicating market trends and exploring creative growth avenues for program growth potential.
• Responsible for establishing process flows to improve communication and documentation for new program launches, changes to existing business and the discontinuation of items. Work to bring synergy across all departments, enhancing internal communication about overall programs.

• Responsible for successful commercialization of private label programs, including new program award and changes to existing programs. Working directly with leading retailers across all classes of trade (F/D/M/Mx) managing their product and package changes.
• Work with a third-party design agency on trade show booth redesign, in addition to design of promotional materials and giveaways during trade events.
• Project Manager of weekly cross-functional meeting to review all ongoing projects, timelines and expectations with key stakeholders to achieve the goals of the customer and of the organization.
• Work with retail partners to develop appropriate branding and positioning of their product.
• Responsible for the redesign of company website, working with supplier to manage and update all copy quarterly.
• Create and communicate product offerings and changes to sales organization, enhancing their understanding of product improvements and enabling them to communicate these changes more effectively to retail partners.
• Attend press runs with and without retailer partners, approving all printed materials for production.
• Manage a yearly budget of more than $2M for all areas of print production, along with corporate marketing communications, trade show and website content.
• Responsible for the design and messaging of printed company advertising in trade magazines.

Completed degree while working full-time.