Nick Guarna
Winning Sales Executive
Summary
Top performing professional executive sales leader with a proven track record to drive revenue growth to new heights in a highly competitive domestic and international marketplace with an excellent perspective in minimizing costs and accentuating superior customer service. * Strong account management and negotiating skills successfully nurturing and growing existing accounts and penetrating new markets coupled with diverse selling techniques able to establish credibility and strong long term lucrative relations with C Level executives and senior decision makers in a wide range of contexts, B2B, OEM, distribution network and channel sales in start-up and territory expansion situations, translating technical solutions into compelling investment opportunities to deliver business value and transforming customer relations to that of a significant business partner that expands to small, mid and Fortune 500 companies. * Effective leader and communicator with an innovative approach in managing, training, motivating, mentoring, team building encouraging the desire to thrive and build an industry impact presence to exceed profitability, productivity and sales objectives. * Client needs assessment aptitude that capitalizes strengths and opportunities, and proven to successfully identify and guide the sales process from the first meeting to the closing of transactions always keeping the customer engaged.
Experience
Sales Director
NeuLion Inc / Burnaby,BC
- Appointed to strengthen all direct sales activities with key accounts and hold total client responsibility and oversight of all major projects.
- Collaborated in forecast sales meetings to inform account teams of projects status and demonstrated ability to increase sales, market share and volume of accounts by expanding territory with unique marketing techniques ensuring solid footing in competitor’s region and build a list of prospects to contact for new business driving up brand awareness and sales projections.
- Develop and conduct online webinars to demonstrate software capabilities and create periodical white sales paper and structured product formation for ultra-high net worth corporations.
- Designed and deploy sales and marketing campaigns, programs and contents to improve sales opportunities. Utilized resources to evaluate new potential clients through phone and email.
- Analyzed markets and assisted in the creation of business development tactics.
- Coordinated client meetings to assess needs and issues and target appropriate products and service solutions. Key Accomplishments
- Added to team revenues by shattering record Government sales goals at 115% in first 8 months.
- Recognized for expanding customer base of high profile organizations by 300% through social media marketing
- Conducted on going market research as part of identifying new business opportunities. Due diligence resulted in new business and follow on sales.
- Increased qualified pipeline opportunities by 250% to produce a 4 times ratio to sales projection.
Education
Dawson College
Bachelors / Electrical Engineering Technology
