Nick

Nicholas Myers

Director of Sales

Chicago, IL
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Summary

Innovative, client-focused, and results-driven sports sales executive with 12+ years of experience. Proven track record of achieving and surpassing individual and department goals. Dedicated team player that thrives in a fast-passed environment with a focus on revenue generation and client satisfaction.

Experience

2016 Jun - Present
Director of Sales & Retention
Experience / Chicago, IL

Manage 26 NHL partners and maintain high-level relationships with all 31 NHL teams and NHL league office. Responsible for driving mobile product adoption across the Experience product suite.

  • Increased total partner gross revenue by 198% from 2016-17 season to 2018-19 season.
  • Successfully grew product adoption across NHL by 110% from 2016-17 season to 2018-2019 season.
  • Negotiated new partner contracts and renewed 100% of all NHL partner deals over three seasons.
  • Worked closely with internal sales, operations, marketing, engineering and product in a startup environment to achieve business goals, develop internal processes to create organizational synergy, and assisted in shaping the story of how Experience is changing the way fans attend live events.
  • Created an annual NHL sales budget and presented upcoming NHL initiatives to the senior executive team.
  • Managed a yearly budget and traveled up to 50% of the year visiting NHL partners and attending ticketing conferences.
2013 Jul - 2016 May
Director of Group Sales
Columbus Blue Jackets / Columbus, OH

Seasoned ticket sales manager responsible for over $4M in annual group sales revenue and six group event specialists. Managed all aspects of group sales including all single game premium inventory for the Blue Jackets and Nationwide Arena events.

  • Increased group sales 102% from 2013-14 season to 2015-16 season.
  • Achieved 130% to group sales goal in 2013-14 season and 124% to group sales goal in 2014-15 season.
  • Collaborated with the entire ticket sales team, marketing, ticket operations, game operations, community relations, and arena personnel on all group sales initiatives.
  • Produced a comprehensive group sales business plan and group sales training playbook that included new sales processes and procedures, pricing recommendations, new group sales packages, theme nights and fan experiences with the intention of maximizing group sales revenue.
  • Responsible for group sales training across the entire organization.
  • Hosted weekly 1-on-1 meetings with group sales account executives to discuss pipeline opportunities.
  • Created a detailed sales tracker to ensure the department maintained the necessary sales pace to achieve the overall department goal, as well as individual goals.
2010 Oct - 2013 Jun
Manager of Group Sales
Arizona Coyotes / Glendale, AZ

Directed all group sales initiatives and managed seven group sales account executives. Developed a robust group sales plan to achieve department objectives. Reported directly to the President during the 2012-13 NHL work stoppage in the absence of a Vice President and Director of Ticket Sales.

  • Achieved all Ticket Sales Department goals in each season.
  • Grew the average paid tickets by 19% and average total tickets by 22% during 2011-12 season.
  • Worked closely with the executive team to identify new opportunities and implement strategic sales initiatives.
  • Responsible for group sales training across all departments including account executives, service representatives and inside sales.
  • Managed daily call reports, appointment setting and hosted weekly 1-on-1 meetings with group sales account executives.
  • Collaborated with the database and analytics team to maximize utilization of Microsoft CRM platform to drive ticket sales prospecting efficiencies.
2008 Mar - 2010 Sep
Senior Account Executive
Phoenix Suns / Phoenix, AZ

Sales executive responsible for selling group tickets and full season ticket packages for the Phoenix Suns, Phoenix Mercury, and Phoenix Roadrunners. Responsible for executing game day experiences and coordinating group details with internal staff. Participated in a management training program that allowed Sr. Account Executives to hire and train a part-time night call staff to sell holiday packages.

  • Sold over $1M in total ticket sales revenue in two seasons.
  • Met all revenue goals and achieved a 260% revenue increase from year one to year two.
  • Recognized as one of the Top 25 Group Sellers in the NBA during the 2009-2010 season.
  • Awarded the Phoenix Suns Group Sales MVP for the 2009-2010 season.
2007 Apr - 2008 Mar
Account Executive
Chicago Sky / Chicago, IL
  • Responsibilities included selling season ticket and group ticket packages for the WNBA Chicago Sky expansion team.
  • Recognized as one of the Top 25 New Business Revenue Leaders in the WNBA for the 2007 season.
2006 Nov - 2007 Apr
Directional Media Consultant
R.H. Donnelley / Chicago, IL
  • Responsibilities included selling a CD-Rom that provided small to mid-size businesses a turn-key solution for their direct mailing needs. In addition, I was also required to make 150 calls a day and achieve 3 hours of talk time.
  • Successful in selling this product to both the medical and legal industries.
2006 May - 2006 Oct
Account Executive
Marcus Evans, The Hospitality Group / Chicago, IL
  • Responsibilities included selling corporate sports hospitality packages for Fortune 1000 executives. In addition, I was also required to make 150 calls a day and generate all my own leads.
  • Successful in selling two of their most prized events; the 2007 Pebble Beach Pro Am and the 2008 US Open Golf Championship.

Education

2002 - 2006
University of Kentucky
Bachelor of Business Administration / Management, Marketing

Skills