NATASHA SUTTER BOATRIGHT

Responsible for delivery of sales and marketing for 15 skilled nursing facilities in Georgia. Provided supervision, development, and direction to internal and external sales teams, consisting of 16 direct reports.

• Responsible for marketing of product launches including public relations, direct mail pieces, trade shows, sales training and e-mail campaign.

• Worked with customers to define and develop business cases for new products

• Implemented strategy targeting high-profile clientele.

• Effectively executed new marketing outlines based on market research data collected to reflect consumer interest on both tactical and strategic levels.

• Managed over 35 large Health Care accounts for short term and long term skilled nursing patient placement.

• Responsible for Operations management of two skilled nursing facilities.

• Implemented occupancy quotas and budgeted payer source differentiation in line with the company's overall budget.

• Financial and Clinical oversight of day to day operations in both Long Term Care and OBGYN Clinic.

• Development of strategies to increase diverse payer mix.

• Monitor LTC Length of Stay, re-admission rates and timely discharge and admit response.

• Meet daily with patient flow team to address patient flow needs as they relate to Long Term or Short term placement needs.

• Collaborate with Hospitalists and other members of Administration to identify the most appropriate setting for hard to place patients.

• Evaluate and streamline processes internally for Skilled Nursing Facilities. Identify opportunities and work with key leadership staff to ensure efficient quality care, excellent

customer relations and positive patient outcomes.

• Ensure accurate time reporting and completion of timecards.

• Documentation and accountability of communication of information and forecasted needs in annual planning process.

• Actively serves with the Event Management Team to insure timely resolutions and clear communication of processes and procedure follow up.

• Lead on project A.S.A.P. This team was developed to work on the streamlining of ancillary services, centralized appointment services and call reminders.

• Responsible for occupancy quotas and budgeted payer source differentiation in line with the company's overall budget.

• Development and oversight of field based Clinical Outreach Coordinators. Clinical Outreach Coordinators asses patients in an acute hospital setting to determine the appropriate placement in either a short or long term care center.

• Development and maintenance of working partnerships with hospital executives to create

strategic alignments with skilled nursing centers and acute care centers.

• Evaluate and streamline processes internally for Skilled Nursing Facilities. Identify and problem solve with key leadership staff to ensure efficient quality care, excellent customer

relationships and positive patient outcomes.

Responsible for delivery of sales and marketing for 14 skilled nursing facilities, metro based Home Health and Hospice agency in Georgia. Provided supervision, development, and direction to internal and external sales teams, consisting of 12 direct reports.

• Responsible for marketing for product launches including public relations, direct mail pieces, trade shows, sales training and e-mail campaign.

• Worked with customers to define and develop business cases for new products

• Developed marketing requirement documents for future product development.

• Led marketing team to determine packaging, positioning, pricing, advertising, sales forecasts and promotional aspects for successful new product launch.

• Defined industry segments and identified opportunities in domestic and international markets.

• Implemented strategy targeting high-profile clientele.

• Replaced industry leader within 9 months of product launch. Consumer Research

• Effectively executed new marketing outlines based on market research data collected to reflect consumer interest on both tactical and strategic levels.

• Effectively raised $30,000 in sponsorship dollars for a nonprofit organization through effective networking and community involvement.

• Managed over 70 large Health Care accounts for short term and long term skilled nursing patient placement.

University of North Alabama

Bachelor of Science in Communications and Public Relations 1994