Natalie Vachon

Responsibilities

• Lead on-site marketer accountable for launch of two hotels in the DC area, the first for the Viceroy Hotels and Resorts brand. Developed strategies and programs increasing occupancy and make profitable use of its accommodation, meeting, and leisure facilities.
• Manage the PR team, social team, and digital team of (20) to create awareness through local and worldwide channels.
• Coordinate marketing and promotional activities to meet guests' needs, working closely with other hotel staff ensuring guests are satisfied with the facilities and their time there.
• Proactively developed full calendar year of marketing communication strategy, for both B2C and travel agencies. Successfully partner with corporate leaders including CEO, COO, and Vice President of Marketing to identify branding elements and narrative with a high-level communication style.

Key Accomplishments

• Launched two new websites with corporate, California-based digital strategy team, as well as a key member in developing digital campaign strategy for open/relaunch.
• Presented full marketing and public relations strategy to key stakeholders, which resulted in full approval.
• Led charge for opening press releases for both hotels, which resulted in company record- breaking impressions in domestic, national, and international coverage.

Responsibilities

• Managed daily execution of marketing brand and communications initiatives and strategy, including outreach with internal and external resources, including corporate communications and brand updates.
• Co-lead of heavy workflow for a creative design agency, multimedia divisions, and corporate communications.
• Promoted from Brand Marketing Manager to Brand Marketing Director.

Key Accomplishments

• Grew social media followers organically, resulting in an impressive growth over 2 years. Key metric: grew Instagram followers almost 5000% in course of the year and a half.
• On-air broadcast interview CNN Travel for Trending Health and Wellness Hospitality Partnerships.
• Developed marketing templates that became standard for announcing key communications wins to the internal team. Received positive feedback from the Executive team also accounted for templates to be used for reporting to financial partners.
• Key member of the team who launched a brand new website, which accounted for incredible YOY growth for revenue.
• Successfully managed marketing budget under the guidance of Chief Marketing Officer, resulting in staying on budget for 4 years in a row.
• Planned and executed several high-profile events with PR Team, resulting in international coverage.

Responsibilities

• Managed the PR/brand agencies on a daily basis.
• Ensured objectives, brand identity development, collateral design, strategies and road maps were executed in a timely manner.

Key Accomplishments

• Successfully re-branded and re-launched two multi-million dollar hospitality brands in major NYC neighborhood.
• Worked closely with Director of Marketing, Vice President of Lifestyle, General Managers, and Director of Sales to implement brand initiatives such as training team members on 'brand buzzwords".
• Interviewed by HotelBusiness.com/Wall Street Journal on "How To Attract Tech-Savvy Guests"
• Acted as the point person for Twitter, Facebook, as well as brand ambassador towards third party websites.
• Worked closely with Social Media Manager and Social Media Branding Agency to create content and contests. Key metric: Grew social media following fanbase by 30% in first three months.

Responsibilities

• Responsible for managing the schedule and providing key support to General Manager, Assistant General Manager, and Executive Team.
• Acted as the point person for Twitter, Facebook, as well as brand ambassador towards third party websites.
• Promoted from EA to Marketing Manager within company after proven success.

Key Accomplishments

• Participated in re-branding of hotel after $40M renovation, including distribution and handling of new collateral.
• Worked closely with Social Media Manager and Social Media Branding Agency to create content and contests. Key metric: Grew social media following by 50% in first three months.
• Coordinated with multiple public relations agencies to plan and execute various media trades, photoshoots, hotel events, and more. Directed interns to create favors and takeaways for press, organizing meeting space and vendors to create a fashionable and positive experience for media, and maintaining press clippings and media mentions after the event had passed.
• Visualized and executed Broadway Partnerships with surrounding theaters, giving Paramount Logo and special offers high exposure to the Broadway community.

Responsibilities

• Media Marketing and Web Site Testing.
• Reported directly to President and Senior Director of Marketing.
• Compiled daily analytical reports from various SEO reporting tools, such as Google Adwords and more. Reported on monthly progress to President and Director.
• Created online content for Link Building and Blogging purposes.
• Assisted in Quality Control Testing of various websites for clients.

• Achieved Bachelor in Arts Degree from Rhode Island College in 2006 in Communications with a focus on Public

Relations