Natalie Johnson

Account Director

Chicago, IL

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Summary

Seasoned professional with expertise in team management, operations oversight, negotiation and collaboration. Committed leader fluent in B2B, Experiential, Sponsorship, Digital, Media, Public Relations, Creative, and Strategy platforms that achieve client objectives and exceed company revenue goals.

Experience

2010 Mar - Present

Account Director

Momentum Worldwide / Chicago, IL

Senior lead providing strategic direction, oversight, program development, budget management and leadership for 15+ programs within the overall portfolio.

Previously Senior Account Manager, Account Manager, Account Executive.

McCann Worldgroup (MWG) Operations executive lead for Momentum Worldwide

Direct oversight of $20MM+ marketing and sponsorship budgets generating historical revenue growth

Support overall management of $78 million U.S. client portfolios

Support oversight of 20% of overall revenue in North America

Direct oversight of six (6) personnel

Support overall management of 50+ personnel including Account Service, Field Team, Production and Creative departments

Relationship lead with MWG partners – driving strategy and integrated marketing

Assist Account Management team responsible for annual planning, quarterly business reviews, resulting in award-winning marketing plan

Counsel of account service, providing career-pathing and mentorship

Refined client sponsorship portfolio and yearly analysis

Developed new protocols for tighter collaboration between Account Service, Creative, and Production departments

Implemented beta Virtual Reality technologies/programs for experiential activations

Ambassador for eSports initiatives, communicating value of the property to clients

Developed a customizable STEM program, featuring robotics and drones

Creative lead for multiple programs; including building consistent communications and branding strategies across all departments, project coordination between creative team and account teams, and project planning and tracking

2007 Oct - 2010 Feb

Regional Sales Manager

Feld Entertainment, Inc. / Aurora

Lead manager for sponsorship sales, marketing and activation for multiple markets across the country. Properties managed: AMA Supercross/Arenacross, Monster Jam, Freestyle Motocross and Disney on Ice.

2006 Oct - 2007 Oct

Account Executive

Northwestern University Athletics / Evanston,

Primary lead for sponsorship activation, assisting in design/activation of all concepts.

2005 Jun - 2006 Oct

Communications Intern

Big Ten Conference / Park Ridge, IL

Primary media contact for baseball; women’s rowing; soccer; swimming/diving and track and field. Secondary media contact for women’s basketball.

Education

2020 - 2023

University of Illinois

MBA (Online) / Business Administration, Business Analytics , Digital Marketing

2001 - 2005

University of Iowa

Bachelor's / Communications, Journalism, Sports Administration

Member of Division 1 softball team.