Nadia Oon
Programmatic Specialist, Campaign Lead
Singapore
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Summary
As a driven and ambitious programmatic specialist with a genuine interest and passion for ad tech and digital media strategy, I am always looking for new and innovative ways to drive business results for clients.
Experience
2018
Mar
-
Present
Campaign Lead, APAC
Adludio / Singapore
- Campaign Management team lead in APAC
- Oversee all campaign management, client servicing and ad operations for three offices – Singapore, Hong Kong and Taiwan
- Train and manage a team of two campaign managers – one in Singapore and one in Hong Kong
- End-to-end campaign management
- Platforms: DV360, The Trade Desk, Beeswax and Facebook
- Develop and manage partnerships with other parties such as ad exchanges, supply side platforms, data providers, publishers etc. to improve the company’s product offering and performance
2016
Dec
-
2018
Mar
Programmatic Planning Executive
OMD / Singapore
- Strategic planning for programmatic campaigns in terms of what channels, platforms, technology and targeting approaches work the best for the business objectives across a variety of accounts
- Present strategies and ideas to clients, and subsequently work closely with traders and data analysts to manage, monitor and optimize the campaign, and provide in-depth insights post- campaign
- Work with a wide variety of ad tech vendors including (but not limited to) demand side platforms, ad servers, supply side platforms, ad exchanges and networks, data providers and ad verification firms in order to plan and execute campaigns
- Conduct programmatic training both externally to educate clients and internally for new joiners or to keep integrated planners informed
2016
Nov
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2016
Dec
Programmatic Trainee
OMD & PHD / Sydney, Australia
On-the-job training in Sydney with the programmatic and performance teams in OMD and PHD Sydney, learning about campaign setup and optimisation
2016
Oct
-
2016
Nov
Graduate Trainee
Google Digitize Program / Singapore
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- One of 24 trainees chosen among 400 applicants to embark on an intensive training program at Google Singapore and Sydney, focused on programmatic and ad tech
- Initiated by Google and the Economic Development Board of Singapore
- Training covered the programmatic ecosystem, how to leverage the Google Marketing Platform stack, campaign setup, optimization, attribution and measurement etc.
- Valedictorian of Cohort 2, based on both quantitative assessments such as group projects, written assignments and tests as well as qualitative feedback from Google trainers. Gave a speech at the graduation ceremony, addressed to fellow graduates and all parties involved in the program
Education
2011
-
2015
National University of Singapore
Bachelor of Arts / Communications & New Media
Skills
