Nadeen Seryani

SAMH is the investment arm of the Government of Sharjah. SAMH fully owns and operates 3 companies including Souq Al Jubail (fresh food market), Souq Al Haraj (the largest car market in the region), and Al Saja’a Industrial Oasis (the largest industrial park in the UAE).

• Responsible for creating and executing marketing and communication strategies, plans, and budgets for 3 BUs
• Successfully managing the digital transformation of 120 employees to SAP and SuccessFactors through change management plans and initiatives for SAP on-premise and SuccessFactors
• Planning and executing a 34-day festival with 50% higher footfall than expected
• Winning a Guinness World Record for the largest standing lantern in the world in 2016 for the food market
• Creating an automobile magazine to market the dealerships, including revenue generating advertising for the car market BU
• Generating awareness for the industrial park in the UAE and increasing the number of qualified leads by more than 10 folds within less than a year

• The sales arm of a private equity firm, specializing in implementations of SAP and Microsoft Technologies
• Set annual marketing plans and budgets
• Implemented a change management program for a Semi-Government organization with over 200 users
• Managed the company-wide communication plans including designing and sharing emails, campaigns, posters, videos, and presentations
• Planned and managed team building events, milestone celebration activities including presentations, games, awards etc.
• Expanded the sales pipeline through B2B marketing and lead generation campaigns
• Coordinated Marketing events and conferences for the company’s sponsorships and participations including the SAP SUGMENA Forum 2013, GITEX Technology Week 2013, Microsoft Open Door 2013, etc.
• Managed customer relations through Zoho CRM and SAP Virtual Agency

Gavdi is a Gold partner of SAP delivering Cloud solutions in HR with offices in 11 European countries.

• Successfully creating a recognized local presence for Gavdi MEA in the UAE within the SAP space
• Making Gavdi MEA one of SAP’s top 5 cloud partners (SuccessFactors) through effective vendor and B2B marketing
• Aligning marketing strategies and plans in the Gavdi group: UAE + 9 European countries
• Responsible for Group Communication including writing press releases and articles
• Establishing Group level marketing material and presentation decks used in Europe and GCC
• Designing Group Intranet, Quarterly Newsletters, client communications, and marketing collateral
• Project managing the client reference program with case studies and success stories
• Creating and managing online webinars for internal and external attendees
• Managing internal initiatives and projects, including creating and packaging new services
• Nurturing and expanding relationships with vendors, partners, and stakeholders
• Ensuring team adherence to procedures and quality
• Writing and sharing business proposals with clients

• Advised Marketing strategies for increasing the audience base of the official UN website

• Managed the online coverage and publicity of the General Debate of the 65th and 67th sessions of the General Assembly

• Managed a team of 4 people to ensure timely submissions of online marketing material

• Administered delegates communications via Press Releases, Live Updates, and Videos for the General Debate

• Front-end editing of the official UN website using HTML and CMS

• Redesigned logos and banners to reflect the official languages of the UN for publication

• Responsible for the copywriting and editing of the company’s website content

• Assisted in writing the PR material of the company’s news and announcements

• Played multiple roles simultaneously in design and marketing while assisting the business development division

• Created communications for internal events and campaigns

• Created concepts for client projects across all departments that included print, digital, and educational pieces

• Developed a rebranding proposal and presented to the CEO

• Facilitated concept development meetings that involved six team members

Zicklin School of Business

MBA – Dual Major – Marketing | International Business

Received the Chairperson Award for achieving the highest GPA in graduating class of 2007