Mimma Waters

Drive brand awareness. Identify new travel agency prospects. Maintain effective strategic relationships with travel agent partners, staff, executives, marketing, and sales teams. Facilitate product and sales trainings. Develop new B2B opportunities. Remain abreast of industry trends and competitor activities. Developed marketing and business plans aligned with corporate initiatives. Managed portfolio comprised of 1000+ accounts. Manage marketing and travel budgets to maximize ROI.

Built and

maintained pipeline of new opportunities in B2B sales. Developed market-level sales

strategies to enhance effectiveness of promotions and increase ROI. Analyzed

market trends and competitive conditions to influence management strategies. Delivered

continued improvement in revenue. Maintained book of 500 client accounts. Managed

marketing and travel budget to maximize ROI.

Conducted sales trainings, marketing campaigns, and brand elevation. Orchestrated and executed strategic nationwide events to foster relationships with trade and direct consumers across varying distribution channels. Organized activities in-line with corporate strategies to achieve company public relations goals. Maintained positive corporate image within industry and community.

Developed and executed account strategies to meet and exceed sales goals through B2B sales. Promoted company products and services through sales calls. Participated in industry events, trade shows, and seminars. Collaborated to create marketing initiatives. Maintained accurate agency database using CRM system.

Conducted 150+ targeted outbound B2C sales calls to new and returning customers daily. Provided elevated level of service throughout all client interactions. Established trust and developed relationships with prospective and existing clients. Executed regional outbound phone sales campaigns based on current company marketing promotions.

The program encompassed learning about sustainability with an emphasis on the tourism industry including how apply tools to measure sustainability; collaborating with stakeholders at a variety of levels; mitigating the impact of travel & tourism on the environment.