Miles Hicks

Spearhead strategic planning and execution of digital and experiential paid marketing campaigns, resulting in increased audience engagement and institutional revenue growth through my direction on all paid marketing initiatives and marketing collaborations across the Brooklyn Museum including exhibitions, public programs, audio guide, membership, shop, education and more.

Oversaw the budgeting, planning and implementation of all digital, out-of-home, and in-person performance marketing activities to drive museum attendance and increase revenue YoY for the Brooklyn Museum.

Project management of 3-5 exhibition marketing campaigns per season with specified asset requests and timelines for deliverables that I track on a weekly basis in collaboration with our performance marketing agency team.

Tracked all marketing deliverables and making creative adjustments throughout the campaign to scale for higher ROAS/ROI.

Created 360 marketing content campaigns and implementing new ways to connect with audiences across digital channels and physical experiential activations based on curatorial content and exhibition calendars.

Managed all marketing assets and coordination of campaigns across internal and external stakeholder groups with contracted performance marketing agency that manages high level planning, tracking and reporting of all exhibition based marketing campaigns.

In honor of the 200th anniversary assisted with the creative development of the full visual rebrand of the Brooklyn Museum including all assets onsite and digital for the institution with our partner graphic design agency.

Developed and optimized social media strategies, overseeing content ideation, creation, and publishing to drive awareness for exhibitions and public programs.

Created sales and marketing materials such as editorial calendars, sell sheets and presentations for the use of our sales team to go-to-market and drive revenue growth for the Vogue brand.

Updated the Vogue media kit and brand modules with current audience information and positioning for ease of reference to our global sales and marketing teams. Responded to daily brand requests from category marketing and sales for client-specific opportunities, joining brainstorms to provide inputs / ideation with concepts that are authentic to the Vogue ethos and brand voice.

Drove year over year consumer advertising/marketing revenue growth through creative brand strategy in 360 brand activations via custom branded and white label digital content, print advertorials, and event activations with client partners.

Launched Vogue's premiere fashion news podcast The Run-Through with hosts Chioma Nnadi and Chloe Malle and secured sponsorship partners as well as tracked talent per episode to align with sponsors revenue.

Managed the planning and coordination of pre-sales ideation and post-sales production and activations for Vogue 2022 tentpoles including Vogue’s Met Gala, Forces of Fashion, and newest tentpole Vogue World.

Developed marketing/advertising strategies that support key categories of revenue and audience growth for Teen Vogue and Them including beauty, fashion, retail, and tech, among other business verticals.Repositioned both Teen Vogue and Them in 2021 under the leadership of the new EIC's to align tentpole moments with new brand direction which included a full scale editorial rebrand for Them (i.e. new logo, site appearance, launch on TikTok, content verticals, etc.) and for Teen Vogue a realignment around editorial strategy for tentpole events and digital cover strategy.

Developed and executed tentpole events as the primary point of contact from a consumer experience and branding perspective. Worked closely with cross-functional events, editorial, and talent teams.

Help brands make an impact and share their message with the world. Driving revenue growth strategy for new business and prospects to advertise across podcast, print (newspaper and magazine), digital, games, and editorial events across The New York Times portfolio.
I prospected, oversaw, and drove revenue for new advertising clients in Retail/e-Commerce Clients included: Gap Inc. (including the launch of Yeezy Gap), Banana Republic, Athleta, NYC Restaurant Week, Uniqlo, Chewy, London Jewelers, Express

Also previously represented & managed: Live Entertainment, Movie Studios, Music Recording/CD's, Education, Direct Response/DTC, Advocacy/Public Policy, and Media/Entertainment accounts establishing client relationships and producing year-over-year growth of accounts in revenue through advertising/marketing activations in print, digital, audio/podcast, and custom content media. Clients included: Sony Music Entertainment, Universal Music Group, Condé Nast, RocNation, AMC Networks (The Terror), BBC America (7 World's One Planet), Pearson Education, Spyscape, Baylor University, NY Institute of Technology, Stacey Abrams 'Our Time Is Now', Vice News, Southern Poverty Law Center, Alzheimer's Association