Mike Konowitz

Drive Operations and Program Management Team, ensuring strong cross-functional collaboration while adhering to business objectives, technical specs, project deadlines and costs. Play a key role in streamlining internal communication channels, vetting new business opportunities, align agency and client goals to plan and track and report on agency KPI’s and efficiency tactics.

Selected Highlights:

• Work directly with clients to align technical and business strategy roadmaps for existing and new business.
• In support of cross-functional alignment, managed the implementation of WorkFront, a project management software system, to be used across the entire company. Managed the development of the rollout plan, key KPI’s to track and created processes to align with current cross-functional work.

• Partner with business development to define and scope new opportunities. Includes aligning with platform functionality, creating strategy documents and verifying costs, from set-up to maintenance, with finance.
• Manage and develop program and production teams in cross-functional leadership and communication against our portfolios of fortune 500 clients.

Led in the planning and execution of digital related projects and worked cross-functionally in helping clients successfully match up marketing requirements with platform functionality. Partner with client teams to optimize multi-channel, multi-device customer experiences to drive online performance leveraging expertise of direct response technique and the digital marketplace.

Selected Highlights:

• Lead on multiple API integrations, managing the planning and development while maintaining communication channels internally and with the client.
• Work with internal teams to maintain and improve performance based on insights learned during the client engagement process.
• Key contributor in growing the Program Management role within Leapfrog while mentoring the team and enforcing cross-functional processes.

Collaborated with the business on program development with the user experience team and engineering stakeholders to deliver the estimated business value of approved programs. Worked directly with sponsors to communicate status, mitigate risks and address all scope, cost and performance changes.
Selected Highlights:

• Led the development of the Open Source CMS platform by working with the team on enhancing core components, updating security and system information and managing expectations with clients.
• Built teams of UX, creative, development and QA to develop sites and applications.

Applied strategic planning, prioritization and project management skills toward consistently achieving critical deadlines in accordance with company goals. Proficiently developed and led key marketing initiatives in support of interactive mobile and web efforts, with responsibility for budget allocations, schedules and production. Teamed with fortune 500 clients to evaluate objectives and establish effective marketing and promotional campaigns.

Selected Highlights:

• Developed strong relationships with Fortune 500 clients including The Walt Disney Company, NBC/Bravo Television, DreamWorks, Lifetime Television, Coors Light, Lionsgate, HBO, Adidas, Jack in the Box and Nintendo.
• Managed multiple large scale campaigns, including the $750,000 year-long Adidas Basketball campaign partnering with media agencies on integrated targeted marketing initiatives in support of Varitalk’s application into the Adidas basketball site.

Led a cross-functional team in setting goals, establishing priorities, managing resources and developing marketing strategies. Created and integrated various marketing platforms including branding and positioning, web and interactive design, public relations, sales and marketing materials and client events. Effectively defined and implemented action plans to maximize operational productivity, efficiency and profitability.

Worked with the brands Hooked on Phonics, Sylvan Learning and Reading Rainbow contributing advanced communication skills toward interacting effectively with broad populations including senior executives, staff, clients and vendors in marketing interactive and print products for educational efforts. Evaluated industry trends and used findings to design and execute innovative strategies to boost company leveraging in a competitive market.

Collaborated with the Communications Department and supported Public Relations, Web and Production in the development of content, including preparing event press releases, maintaining the campus weekly event calendar and providing content for various college publications and multiple campus galleries.

Collaborated with the Communications Department and supported Public Relations, Web and Production in the development of content, including preparing event press releases, maintaining the campus weekly event calendar and providing content for various college publications and multiple campus galleries.

Responsible for drafting and designing web content, articles, press releases, print ads and radio spots. Improved and streamlined the re-launch of the school website and oversaw the creation and submission of digital content.

Conceptual thinking, professional writing and graphic design all converge in this program, offered through the School of Communications Design. The program helps to develop creative communication and publication strategies, master electronic tools and adapt to emerging technologies while honing habits of analysis and imagination that help translate ideas into various medias.