Michael Croft
Executive Creative Director
Summary
International Media, Marketing and Sponsoring Professional in Luxury Industry
10 years in Communications, PR, Press, Events and Digital within the Luxury Sector.
5 years’ Brand Sponsorship and activation in Luxury Sector including NBA and Formula 1.
5 years of experience within EMEA Private Aviation sectors.
15 years’ European, broadcast television experience in Sport, News and Distribution.
Bilingual English - French
Experience
Head of Video - Harper's Bazaar
ITP Media Group / New York
Development of digital creative inline with Harper’s DNA, working directly with Publisher and Digital Content Director. Manage and produce fashion shoots, branded content, digital exclusives,interviews and events. Direct, film, edit and deliver multilingual content for broadcast and social distribution.
Executive Creative Director
Adlux Switzerland Sàrl / New York, NY
Development of bespoke digital and static advertising OOH network, targeting high net worth individuals in premium locations including private aviation lounges and terminals, throughout the EMEA, CIS, Latin American and Brazil.
Owner CEO
Sektor A
Sponsoring Manager - International
Hublot SA / Nyon, Switzerland
Conception, activation and follow up of sponsorship activity in Formula One, Ayrton Senna Foundation, 2011 World Alpine and Nordic Skiing Championships, Bode Miller, Miami Heat, Dwyane Wade, FIFA UEFA
LATAM Caribbean Marketing Manager
Hublot, Romain Jerome, Graham, TW STEEL / Miami, FL
Marketing and communications management for Hublot, Romain Jerome, Graham, TW Steel and Wyler in Latin America, Brazil, The Caribbean and USA. Responsible for staff of seven covering all elements of marketing, communications, store openings and events.
Education
Saint Benedicts
Music, Art, Literature
Skills
