Michelle Priano

• Hair Accessories Brand by celebrity hair stylist Danielle Priano
• Creative Partner codesigning look and feel of all marketing and creative materials inclusive of logo, website, packaging, social media platforms and voice.
• Responsible for all financials while partnering with brand accountant
• Built and manage digital store front to backend
• Manage all sourcing deals, conversations, timelines, Source space, shipping
• Negotiate and look to build all partnerships
• Executive produce all events associate with the brand

In my diverse leadership roles at Victoria’s Secret, I was consistently successful at motivating my associates and partners to work individually and in teams to produce outstanding, award-winning content. I was regularly recognized and promoted, attaining Victoria’s Secret’s top production spot, servicing a global brand in multimedia marketing from e-com to global advertising campaigns, and all TV, video, and contemporary digital channels inclusive of Live BTS for the VS Fashion Show and two broadcast Swim shows.

Major responsibilities and strengths:

BUSINESS & STRATEGY

• Continually reinvent and innovate the build and management of an annual $30-50 million budget in order to remain flexible in the change and growth of our business
• Guide teams through major financial structural changes to move the business forward in a “digital first” strategy
• Lead finance team to support creative budget, consistently delivering a budget below or on target for over14 years while supporting and mentoring finance partners within the brand
• Advise teams as a key thought partner in leading and executing creative needs within given financial models and timelines across Creative, Publishing, and Merchandising
• Develop strong key relationships internally and externally; continue to maintain and leverage those relationships
• Report to and support the VP of Creative along with senior leadership teams in developing creative strategy with end-to-end production
• Strategically present, hire, and develop high level of creative talent for brand photo shoots, elevating the brand creative through consistent evaluation of talent, both internal and external
• Lead, mentor, and develop team of producers, driving the creative process from concept to execution • Well versed in productions with multiple crews up to 250 people inside and outside of the country
• Strong public speaker with ability to captivate an audience and convey passion for topic at hand.

LEADERSHIP & CREATIVE

Senior Producer of Victoria's Secret Swim Show on CBS. I worked along side Done and Dusted https://www.doneanddusted.com/ to produce a 1 hour swim special on CBS chronically our swim trips around the world with multiple live musical acts. This became an extension of our already existing swim trips where we built television packages around consisting of experiences relevant to the island we were working on. These productions were upwards of 300 people.

• Booking hair and makeup artists on fashion and commercial jobs
• Support talent in building portfolios
• Re-design company website

– Ralph Lauren, Neutrogena, 3M ScotchguardDecember 2003 – October 2004

• Assist Senior Art Buyers in producing print shoots for clients
• Manage all books/portfolios, castings, and model polaroids
• Handle estimates, purchase orders, model release, and invoices from start to finish
• Negotiate Rates with Agents for talent, artists, and usage
• Research new photographers, talent, and stock photography

• Produce numerous creative presentations for new products and company sales people
• Edit website for North American offices
• Maintain and train employees on company database of advertising agencies and clients

State University of New York at Buffalo

B.A. Communications Studio Art, Cum Laude 2002