Michael Rothman
Senior Editor and Storyteller
Summary
Emmy-winning senior editor with 15 years experience in the digital space. Instrumental in creating an online presence and brand voice for ABC News and Good Morning America, while fostering relationships and creating lucrative sponsorship opportunities. Most recently, spearheaded a complete strategy shift for TD Bank and how the company handles its internal and external communications and content.
Experience
Senior Editor
TD Bank / New York
• Hired to direct the relaunch and rebrand of TD Bank’s internal and external content platforms, including big rock marketing campaigns and creating an influencer contributor network.
• Use my expertise as a content creator to facilitate change management within the communications team, while streamlining and expediting the publishing process.
• Spearheaded all reactive and proactive COVID-19 coverage, using my news experience to create human-led narratives, activate my team in an agile fashion and outpace the competition in some instances 2:1 in relevant content production.
Editor, Reporter, Producer
Good Morning America / New York
• Selected to relaunch the “Good Morning America” digital brand, including managing a team
of reporters in the entertainment division.
• Edit, proofread and assign stories that are a mix of daily news content and future features.
• Collaborate with the analytics team, combing through Omniture and Chartbeat data to find areas of growth for our targeted demographic.
• Formulate and execute an aggressive plan for Disney integration to better collaborate with branches of ABC News’ parent company, including Marvel, Lucasfilm, Freeform and more.
Senior Reporter
ABC News / New York
• Promoted to lead the New York entertainment team, managing digital staffers, freelancers and
interns, assigning trending content of the day and creating long-term projects for their future.
• Edited and assigned stories that were a mix of daily news content and future features.
• Created, hosted and produced several successful digital shows that included A-list film and music talent, resulting in lucrative brand sponsorships, millions of views, including on Facebook.
• Developed ABC News Digital’s entertainment presence, creating new beats following Disney properties like “Star Wars,” “The Avengers” and more.
Education
NYU College of Arts and Science
Masters of Arts / Digital Media
University of Florida
Masters of Science / Business Management
