Michael Roach
Marketing and Branding Professional
Summary
Accomplished creative marketing and branding professional with experience encompassing strategic planning, interactive marketing, & content development. Focused on achieving continuous and improved performance for clients through data. Whenever I design my intention is for the consumer to understand the spirit and sensibility of the product. Every detail of my work reflects a deep understanding of my clients and the story they want to tell.
Experience
Founder / Creative Director
MJR Branding / Beverly Hills
Founded marketing and branding company that helps build brands exposure through content production and marketing strategy. I worked in collaboration with the brands below by assisting in the designing of printed collateral, website design, and go to market strategies. These initiatives helped build the brand and connect their audience to their products and core beliefs.
- Mara Beauty
- Entertainment Tourism Agency (ETA)
- Global 360 Studio Security
- Beverly Bond PR
- Ellsworth Beer
- Turner Techtronics
- Élephante (Beach House and Bungalow)
- Create Hospitality
- The Venice Group
- The Wolf Gang
- Kaanas Shoes
- Raw 4 Mutts
Marketing Director / Creative Lead
Fulgent Genetics / Temple City,
- Built marketing department from ground up and developing domestic and international brand and marketing initiatives.
- Headed the development of marketing strategies around IPO process.
- Assisted in designing and operating B2B referral and outreach systems for the oncology division.
- Planned and executed all advertising roll outs. (Includes social media outlets, email, and print)
- Produced multiple branded experiences/events to build brand and product awareness.
- Developed all content for website and social media to drive brand awareness.
- Created branding and “go-to market strategy” for D2C products.
Producer / Creative Director of Tier 2 Television (Honda/Acura)
Real World Inc. / Scottsdale, AZ
- Led the visual television concepts and ad strategy for targeted markets and particular vehicle models.
- Produced multiple multi-million dollar television campaigns increasing both customer traffic and sales.
- Curated the “Look” and “Sound” for all television ads in conjunction with the creative director of print and online initiatives.
- Worked closely with production department heads in creating branded content for Honda/Acura brands.
Education
California State University Northridge
Cinema and Television Arts / Directing, Producing
Focused on direction and producing feature film, television, and commercials.
Skills
