Michael Shoniker

Michael Shoniker is an accomplished executive, investor, and entrepreneur based in Charlotte, NC, with over sixteen years of experience across the retirement planning, private equity, and wellness industries. He has led client relations and participant education for Broadstreet Global Advisors, where he applies extensive knowledge gained from more than a decade and a half in the 401(k) space. His understanding of retirement strategy is technical and human-focused, ensuring clients receive tailored solutions aligned with their goals. With a proven ability to lead and educate, Michael Shoniker continues to shape retirement planning with dedication and innovation.

At Broadstreet Global Partners, he serves as the Vice President of Business Development and works within the Registered Investment Advisor space. His primary mission is to deliver alternative private equity investments to high-net-worth clients by collaborating with financial advisors on custodial platforms like Charles Schwab. These investment vehicles are diversified across asset classes, including real estate and infrastructure, and are designed to yield long-term value and security. His experience building client trust and facilitating access to strategic capital solutions underscores his position as vital to the firm’s ongoing success. His role demands both financial acumen and interpersonal excellence.

He also owns a True REST Float Spa in Charlotte, where his passion for wellness and recovery meets entrepreneurship. The spa specializes in float therapy—an immersive, zero-gravity experience that uses highly concentrated Epsom salt to reduce stress and inflammation. Each float tank provides clients with a peaceful mental and physical relief space. The therapy is particularly useful for athletes, trauma survivors, and individuals experiencing chronic pain or anxiety. His interest in this form of treatment speaks to a broader commitment to holistic health and making evidence-based wellness practices available to the community.

Before launching multiple businesses, he was widely recognized for his performance in sales at a major national corporation. His accolades include being a ten-time President’s Club winner and achieving multiple top-five rankings among hundreds of high-performing professionals. A combination of empathy, strategy, and relentless energy drove his success. After years of leading corporate sales, he turned his attention to launching new ventures, successfully selling two businesses, and establishing two float spa locations. These moves showcased his ability to identify trends and take calculated risks that lead to growth and impact.

His commitment to giving back is evident in how his business supports veterans and first responders. Over 2,500 free float sessions have been donated to individuals who have PTSD, with specific days set aside each month for veterans to experience healing at no cost. During the COVID-19 pandemic, he extended his support to front-line workers by donating hundreds of float sessions, ensuring that health professionals had access to therapeutic relief. These contributions have amounted to over $267,000 in donated services and have furthered his mission of community care. He has also contributed generously to local causes supporting mental health, youth initiatives, and disease awareness.

In 2023, he launched a business consulting firm that offers operational support to small companies looking to streamline processes and save costs. This firm specializes in outsourced payroll, HR, and employee benefits, areas that often overwhelm smaller teams. As the firm’s founder and president, he draws on his academic and professional background in finance to deliver scalable solutions. He aims to support business owners in building sustainable systems that allow them to thrive. The consulting work reflects his belief that entrepreneurship is about solving problems and empowering others to do the same.

He previously worked as a Regional Sales Representative for a leading human capital management company, where he was instrumental in educating small businesses on their employee benefit options. He guided clients through the advantages of pre-tax retirement savings, helping them understand how benefits can drive retention and morale. His efforts led to him being named Rookie of the Year nationally, and he quickly rose to become one of the top ten producers in the company. His consistent and outstanding results earned him a spot among the top performers for multiple years.