Michael S. Dykstra
Marketing and Digital Marketing Coordintator
Summary
I’m a creative individual and consummate professional who thrives on new challenges and projects. I’m seeking employment in marketing, project management or coordination or related area with a company that can utilize my broad experience and talents. I believe I can deliver excellent results and be a great new team member for any organization, large or small. I have extensive experience with a number of software tools and environments which are listed below as well as managerial experience, and excellent IT, marketing, sales and customer service experience across my career.
Experience
Marketing Coordinator
Ideal-Pak Inc
Marketing Coordination and Implementation - Managed and performed all aspects of the marketing program for Ideal-Pak.
Photography and Video - Responsible for product photography and video including editing in Adobe Photoshop and Adobe Premiere.
Email Campaigns - Designed, developed and created compelling, modern and responsive email campaigns using Campaign Monitor.
Google Web Analytics - Analyzed Google web analytics reports on a regular basis and created detailed and summary reports for management in an effort to have them better understand their website audience as well as site usage and design problems.
Social Media - Initiated, studied and expanded company's social media presence, with an eye toward the best tools and best practices for a B2B company.
MS Access Database Development - Designed and developed a database (MS Access) to track and analyze project and product line data, something Ideal-Pak was not doing
Maintenance and redesign responsibilities for company's website.
NOTE: I did not design or develop the current website for Ideal-Pak
Responsible for organization and management of company trade show presence.
Freelance, Professional Photographer
Muze Magazine
Social Media - Planned, developed, managed and executed Muze Magazine and Michael Dykstra Photography social media marketing activities and strategy. Including the use of Facebook, Twitter and Instagram.
Google Web Analytics - Utilized Google Web Analytics to analyze website performance and marketing goals as well as effectiveness of social media marketing activities.
Google Adwords and Facebook Ads - Developed and implemented Google Adword and Facebook Ad campaigns to promote and grow the Muze Magazine audience as well as promote Michael Dykstra Photography events.
Email Campaigns - Designed, developed and created compelling, modern and responsive email campaigns using MailChimp.
Web-based Tutorials - Designed and developed workshops and online and web-based tutorials for presentation to other photographers.
Online Magazine - Creator, manager and contributor of small, independent online lifestyle website called Muze Magazine, developing an audience in excess of 100,000 users per month.
Studio proprietor - “Atwood Studio”, Madison, WI., 2010 - 2013
Founder
Netkeva Inc
Co - Founded, Netkeva, Inc., focusing on developing and marketing the OASIS software developed at the University of Wisconsin -, Medical School. OASIS provided web-based software solutions for student scheduling at medical schools across the country.
Managed, developed and performed all sales and marketing activities for the company.
Software interface and web page designer, creating innovative and functional designs for both students and administrators.
Managed customer support activities. Provided direct customer support on a daily basis as needed for all Netkeva clients.
Delivered training sessions for Netkeva customers via web conferencing, in person and teleconference.
Information Processing Consultant
University of Wisconsin
Created, managed and developed the Web Development and Services Team for the University of Wisconsin Medical School. Managed a team of 12 web developers and programmers. Team provided consulting services and developed Web and Internet applications for faculty and school administration.
Developed and taught software training sessions for Medical School users of applications developed and supported by team.
Designed and developed various computer-based accounting and budget reports for department administrators and faculty for management of department accounts.
Acted as IT support consultant and manager for the department administration.
IT support consultant and manager for the department administration
University of Wisconsin
Acted as IT support consultant and manager for the department administration.
Research Administration Specialist and Information Technology
Specialist, University of Wisconsin
1987 - 1993
Reviewed grant and contract proposals. Advised faculty and staff on administrative
aspects of proposal preparation and ensured compliance with various federal, state and granting agency regulations.
Designed, developed and utilized a database system for the management of grants and contract funding source information and matching these sources to faculty
researchers.
Recommended and managed use of information technology to further the aims of the school's extramural support efforts.
Selected
Education
University of Wisconsin
Bachelor of Science in Physical Geography, Physical Geography
Bachelor of Science in Physical Geography
Graduate Studies, University of Wisconsin, Madison
1983 - 1985
Graduate studies in Physical Geography and Environmental Studies
University of Wisconsin
Bachelor of Science
Bachelor of Science, University of Wisconsin, Madison
1981 - 1983
Skills
