Mia Pietrafesa

Responsible for improving the organic search results of a brand or brands. Created and launched SEO campaigns, identifying areas of improvement, and attempt to improve the clients' sites' rankings in major search engines.

Developed and implemented campaign strategies capable of achieving client-specific objectives

Tracked page ranking, and online activity of client specific sites and online media

Sure to evaluate product offering, traffic, landing page quality, content, design, security, and demographics of prospective customers when determining keywords and campaigns.

Wrote effective headlines, body copy, and websites.

Ensure websites are filled with optimal keywords.

Placed keywords appropriately in copy to gain most search engine traffic.

Wrote effective call-to-action statements.

Wrote original, powerful SEO content for blogs and websites.

Implemented off-page SEO content strategies such as coding.

Kept full knowledge of white hat and black hat tactics so as not to violate search engine guidelines.

Researched new competitive capabilities for fashion and retail usage in various fields of media Updated international store locations and made edits on store websites.

Met with third party vendors to help create new initiatives for exposure of Ralph Lauren and its brands.

Direct experience of search engine marketing, email marketing, online advertising and running promotions.

Helped to develop new ideas for Fall Fashion Week and Fashion’s Night Out.

Worked on a live streaming event for Wimbledon & US Open, assisting with on-time execution of event, mobile advertising and consumer feedback.

Performed updates to web and mobile e-commerce sites and balanced content in an attractive market friendly way.