Melissa Carella

Serve as Managing Editor for two bi-monthly digital publications by acquiring manuscripts, facilitating peer reviews, and editing and publishing approved papers.

• Produce multimedia and exclusive content for a subscription-driven, life science-focused website such as e-newsletters, social media, and editorials.
• Develop products based on market research, and bring them to market through email campaigns that meet and exceed budget goals.
• Initiate collaborations with universities and media partners to expand brand presence.
• Oversee a forty-member Editorial Advisory Board.
• Manage four freelance contributing editors.
• Review metrics as necessary to drive editorial and business decisions.
• Upload and edit content using a Drupal-based content management system.
• Travel to conferences to solicit authors and capture multimedia-based content.

Marketing Manager: Developed, executed, and managed marketing and communications strategy/media projects for assigned shows including HTML and text-based email, web banners, websites, digital brochures, advertisements, social media, event signage, etc., and ensure they accurately reflect product/event positioning and key messaging.

• Analyzed and leveraged email marketing results, web analytics reports and other campaign analytics to optimize performance of marketing programs, web site usability and conversion rates.
• Managed and engaged barter agreements with third parties for the promotion and growth of event audience acquisition.
• Grew and fed the event marketing database.

Marketing Assistant: Supported marketing managers and other departments with various projects, reports, and presentations including editing brochure materials and creating social media posts.

• Completed event operation tasks such as ordering publications, calculating credits, and creating certificates.
• Managed outside relations such as with media partners and accreditation boards.

Provided assistance to the HR Manager on all personnel matters and assisted with conducting benefits enrollment. Performed clerical functions such as making photocopies and faxes of confidential paperwork.

• Special projects included created spreadsheets tracking performances of hundreds of company employees, and authoring pieces for the company's internal newsletter.

Developed lesson plans, taught English and science classes to grades 1-5, and reported effective teaching techniques to Spain's Ministry of Education.

Salem State University

Graduate Certificate in Digital Studies

August 2018

Salem State University, Commonwealth Honors Program

B.A. in English

; minors in Spanish and Music, cum laude

May 2013