MAXIE LIEBERMAN
Sales and Event Planning Professional
Denver, CO
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Summary
Results oriented professional with eleven years of experience and a proven knowledge of event planning, sales, contract negotiation, marketing, customer service, budget and vendor management. Aiming to leverage my skills to successfully fill the hospitality role in your company.
Experience
2019
Feb
-
2020
May
Senior Sales Manager
Rocky Mountain Connections / Denver, CO
- Achieved $1,100,00 in sales to a goal of $1,000,000 in 10 months.
- Achieved a 54% profit margin to a goal of 42.5% resulting in $600,000 of profit in 10 months.
- Increased new market share with hotel and national event planner relationships resulting in $350,000 of new business.
- Achieved daily call and email goals of 20 calls and 40 emails a day for prospecting.
- Designed creative proposals and budgets unique to each corporate program ranging from $5,000 - $1,500,000.
- Collaborated with 40 different event vendors, hotel partners and clients on a myriad of different opportunities.
- Created custom tailored solutions to areas of opportunity for each program.
2016
Jan
-
2018
Nov
Regional Sales Manager
ACCESS Destination Services / Denver, CO
- Achieved and exceeded annual goals of $1,000,000 in 2016, $1,750,000 in 2017 and $2,500,000 in 2018.
- Achieved an average 40% profit margin on a goal of 36% profit margin.
- Increased new markets with hotel and national event planner relationships resulting in $500,000+ of new business yearly.
- Prospected for new business accounts daily via hotel booking sales reports and the Visit Denver convention list averaging 20 calls and 50 emails a day.
- Managed a $5,500,000 hotel opening account with the Gaylord Rockies and operated $550,000 in familiarization trips and site visits.
- Managed a regional sales territory to include; Colorado, Utah, Wyoming and New Mexico.
- Maintained 5 inhouse partnerships with local hotels.
- Managed 10 complex established customer accounts resulting in growth of accounts year over year.
- Designed creative proposals and budgets unique to each corporate program ranging from $10,000 - $2,000,000.
- Maintained a 99% satisfaction score rate from customer surveys measured by Salesforce.
- Collaborated with 100 different event vendors, hotel partners and clients on a myriad of different opportunities.
- Created custom tailored solutions to areas of opportunity for each program.
2012
Sep
-
2015
Nov
Catering Sales Manager - Hotel Opening Team Member
The Alexander Hotel / Indianapolis, IN
- Achieved and exceeded yearly sales goals resulting in new venue spaces added to the hotel.
- Increased catering sales by 30% with new corporate and social business opportunities from Eli Lilly, Salesforce and Rolls Royce.
- Operated all social and wedding catering events resulting in an average of 10% profit growth with upselling.
- Developed hotel operating procedures for catering, convention services and food and beverage department as hotel opening team member.
- Cultivated wedding and social event packages ranging from $75++ - $250++ per person.
- Collaborated with all departments of the hotel, outside vendors and clients.
- Maintained excellent client satisfaction scores with a 98% success rate as measured by Meeting Matrix.
- Assisted creation of hotel budget for catering each year and managed monthly forecasting efforts leading to successful budget targets.
- 2013 Catering Sales Manager of the Year Award recipient.
2010
Oct
-
2012
Sep
Catering Sales Manager
Omni Hotels and Resorts / Indianpolis, IN
- Achieved and exceeded yearly sales goals.
- Operated all social and wedding catering events resulting in an average of 7% profit growth with upselling.
- Increased local hotel accounts from prospecting with Exact Target, Eli Lilly, Rolls Royce and Indiana University resulting in a 40% increase of local catering opportunities.
- Collaborated with all departments of the hotels, outside vendors and clients.
2009
Jun
-
2010
Aug
Catering Sales Manager
A Taste of Excellence / Cleveland, OH
- Sold and serviced corporate, social and weddings for off premise catered events.
- Extended new business sales efforts from $0 - $325,000 contributing to overall growth of the company.
- Increased drop off catering sales by 62%.
- Collaborated with Executive Chef in design of unique menus.
- Coordinated and managed a staff of over 150 employees during a vast growth period.
- Assisted the President with new marketing materials and business initiatives to secure new business opportunities.
Education
2005
-
2009
Ohio University
Bachelors / Organizational Communications, Event Planning, Business Administration
Skills
