Matt Fox
VP of Marketing and Media
Summary
Accomplished marketing leader with 15 years’ experience that’s passionate about developing and driving brand innovation, strategy, and storytelling at a leading organization that sits at the intersection of culture and entertainment.
Experience
SVP
Horizon Media / Los Angeles, CA
Production for Creators & Brands
● Lead media vision, strategy, messaging, and implementation across collective
Leader in Brand Innovation across budgets of $150M+ representing multiple verticals/clients (Shutterstock, Cal Lottery, Legal Zoom, and Common Spirit/Dignity Health)
● Develop end-to-end integrated go-to-market & communications plans for the highest Culture Thought Leadership media strategies, channel level tactics, and creative executions
● Produced ShutterStock's 1st brand campaign supporting three products (3D, Creative Platform, and Flex) that surpassed Q1 revenue goal by 10% and enhanced brand awareness by 70%
● Led Cal Lottery re-brand with 'A Little Play' campaign across all channels Production for Creators & Brands delivering $1B in sales, 16% increase YOY, and cementing CAL as the #2
● Build and maintain strong Senior level partnerships with publishers and platforms to ensure constant innovation, efficiencies, first looks, and best practices Culture building and team
● Partner with multiple external creative teams to ensure integrated plan and consistent development creative though line
● Work with Insights and Analytics team to design learning agendas, test and learn scenarios and assess campaign and program performance
● For multi-DMA programs, collaborate with partners across locales to share learnings, identify insights, shape strategies and design & execute campaigns
● Talent acquisition, training, and leading cohesive, high performing teams of 22 direct reports across multiple accounts and media channels
Head of Marketing
Cluster / Los Angeles
- Marketing lead on first to market on-demand social impact platform, centered around content, activations and brand partnerships that deliver a positive impact focused on Millennials and Gen Z
- Responsible for building and implementing clear, distinctive, and category-defining storytelling and brand personality from concept to Series A stage
- Developed brand guidelines to ensure consistency of brand design, brand experience, and TOV across all channels (app, web, email, social, and editorial)
- Creator of multi-channel marketing and media campaigns and programs delivering full funnel KPI’s by driving awareness and growth, while building emotional connections with the consumers
- Responsible for customer insights and data to effectively set objectives, identify key target audience, and develop positioning strategies
- Managed MarTech stack to enhance full customer cycle across CRM, analytics and attribution
Executive Director, Digital Strategy
Fox Broadcast, / Los Angeles, CA
- Led and implemented $40M + brand/category marketing budget overseeing strategy,
positioning, media, and communication that drove Fox to be the #1 Network
and 2x YOY increase in ratings - Designed integrated cross channel programs for over 50 show launches (10 #1 show launches), content amplification, and creative development
- Leveraged consumer research and 1st/3rd party data to drive insights informing marketing strategy, consumer experiences, and retention across viewer lifetime By 15% YOY
- Produced customized partnerships (Google, Facebook, Samsung, and
Apple) reducing media cost by 25% driving long term brand growth, and unlocked multiple “first of” brand experiences (24, Super Bowl, Masked Singer) - Extensive project management experience managing cross functional teams including Creative, Social, Publicity, Sales, and Analytics
- Oversaw three external agencies (AOR, Social, and SEO) to deliver digital strategies capturing emerging trends, best in-market practices, and addressing competitive threats
Global Digital Director
Omnicom Media (OMD) / Los Angeles, CA
- Oversaw the development & implementation of integrated branding, multi-channel management & social strategies across Beats By Dre, CBS, CW, Smashbox, Universal Studios Hollywood, Principle Financial Group, & Hawaii Tourism accounts
- Global strategy lead on Beats By Dre driving cross channel planning for key markets in NA, APAC and EMEA
- Developed cutting-edge brand campaigns from product launches, social engagement, and content development that influenced all phases of marketing, advertising, and PR
- Designed strategic partnerships with leading video, mobile, and social companies which resulted in tripling client spend across each area (Over $25MM)
- Participated and present new business opportunities as member of a select new
- business team that won over $1 billion in billable spending (Activision, WB, and Time Warner Cable)
- Launched Beats by Dre’s hugely successful ‘Straight out of Compton’ media
campaign, delivering over 6M meme downloads, No.1 Trend across all social platforms, and leading to the #1 movie in America - Managed multiple product and talent integrations in the biggest sport and
culture moments such as Super Bowl 50, 2016 EURO Championship, and Chines
West Coast— Sales Manager
Quattro Wireless / Los Angeles, CA
- Leading mobile network acquired by Apple for $275M to form iPhone advertising platform
- Responsible for driving $5M online & mobile advertising revenue from direct clients & agencies for the Western region of the US
- Met and exceeded sales quotas every quarter at average of 10%/quarter
- Oversaw management of top LA media agencies Universal McCann, Saatchi & Saatchi, MediaVest, Ignited Minds & Team One
- Worked with media & creative agencies, along with clients directly, to identify opportunities qualify prospects & work through the stages of the sales cycle to close new business
Senior Interactive Planner
Initiative Interactive / Los Angeles, CA
- Guided and drove multi-channel interactive media planning across multiple accounts such as Lionsgate, Best Western, Hitachi, and Lucas Arts
- Worked as part of cross-functional agency team to develop & implement plans with online digital partners to measurably drive brand & direct response
- Participated in agency New Business development & presentation for Cadbury Schweppes, Hyundai/Kia & Lionsgate
Education
State University of West Georgia
B.A. in Business Management w, Marketing
State University of West Georgia-- B.A. in Business Management w/ concentration in Marketing
Skills
