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Mary Jane Nowak

Mary Jane Nowak

Marketing Executive

Detroit, MI
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Summary

Dynamic marketing and talent management executive with extensive experience as a strategic business leader for companies in various industries. A driven professional determined to achieve goals, and a knowledgeable and key contributor in all areas of business operations. Proven success in creating integrated marketing programs that include building brands, experiential activities, driving revenue, cultivating relationships, executing media, social media, public relations and communication campaigns, as well as all aspects of budget oversight.

Experience

2017 Mar - 2020 Oct
DIRECTOR OF MARKETING & TALENT MANAGEMENT
JARC / Bloomfield Hills, MI
A Non-Profit Organization providing residential care to over 250 developmentally disabled adults, in 40 residential settings throughout Southeast Michigan.
Director of Marketing and Talent Management
Responsible for creating and executing best practices in marketing and agency strategies to showcase the JARC brand with the objectives of attracting and retaining corporate donors, increasing awareness of JARC’s mission and attracting top employee talent. Functions included, but not limited to, communications, business development, event management, talent management, corporate culture, community outreach, philanthropic activities, as well as serving as in-house expert and consultant on agency strategies.
Director of Marketing:
• Designed, developed and deployed agency and partner related marketing, events, media campaigns, and philanthropic activities.
• Managed 6-8 exclusive events annually. Responsibilities included celebrity appearance contracts, venue selection, theme development, promotion, registration, onsite activation and budget oversight.
• Established and maintained relationships with all third-party ad agencies, production companies, media sales representatives and freelance contractors.
• Procured a leading video production company and created a partnership with them to produce relatable lifestyle videos. These videos were utilized at JARC’s annual galas, in social media and on JARC’s YouTube channel, increasing ticket sales, as well as increasing post-event donations by 20%, resulting in an additional $300,000 in revenue.
• Oversaw all internal and external communications, including media relations, donor communications and employee communications.
• Liaison to the board of directors for all agency marketing, communication and employee engagement activities. Directed board executive committees responsible for Outreach and Marketing, and Talent Acquisition.
Director of Talent Management:
• Led full continuum of human planning, talent management and the training for agency paid and volunteer staff.
• Implemented internal communications plan to empower all agency personnel to be brand ambassadors.
• Created and led execution of strategies to attract, recruit and retain employee talent.
• Developed and chaired the agency’s first Diversity and Inclusion program.
2008 Jan - 2016 Mar
VICE PRESIDENT, SR. MARKETING MGR
Fifth Third Bank / Detroit


Regional Headquarters for Southeast Michigan affiliate providing financial services B2C and B2B clients.

Partnered closely with Eastern Michigan Executive Management and Fifth Third Bank Cincinnati Headquarters to achieve corporate and divisional revenue, profitability and market share objectives.

Created and managed the brand rollout plan in Southeast Michigan when Fifth Third Bank acquired Grand Rapids based Old Kent Bank.

Cultivated a significant brand presence in Southeast Michigan which resulted in growing bank market share by 154%, expanding asset growth by 43% and opening over 60 new banking centers in a 5-year period.

Developed imaginative marketing initiatives and activated experiential marketing opportunities that supported local initiatives, as well as national campaigns, including Stand Up To Cancer (SU2C), Feeding Our Communities hunger initiative, Veterans Programming and Next Job employment services.

Negotiated and activated high-level regional sponsorship contracts that included exclusive experiences for the bank’s high-profile clients & company executives. Partnerships included NASCAR, Olympia Entertainment (Detroit Red Wings & Fifth Third Bank Fox Theatre Series), Detroit Belle Isle Grand Prix, Fifth Third Bank Michigan State Fair, Freedom Hill, Super Bowl XL and the Detroit Pistons.

Designed and executed all internal meetings and events including President’s Circle trips, annual sales awards, quarterly officer’s meetings, board meetings, new product launches and all-employee meetings/celebrations.

Managed and optimized $2 million annual media budget.

Developed creative strategy in partnership with ad agencies for print media, direct mail, digital media, sales collateral and in-branch merchandising.

Managed neighborhood, community outreach programs that were focused on improving the lives of people of all ages throughout Southeast Michigan. Activities included financial literacy classes, first time home buying seminars, small business seminars, neighborhood revitalization, urban gardening, scholarship programs, food banks, as well as support at community centers and shelters.

Creative communicator responsible for writing engaging content and distributing to over 800 employees throughout the region via weekly electronic newsletters, executive global email communications and innovative collateral material. Selected as the content creator for all speeches and presentations delivered by the bank president at internal and external meetings.

Continued to improve the bank’s consumer reputation score, increasing it 10% year over year and ranking second in the Southeast Michigan market.

Selected by the executive leadership team as a steering committee leader for communication, employee engagement and reputation management for the relocation of 180 team members to the new Fifth Third Bank Regional Headquarters in downtown Detroit.

2000 Jan - 2007 Dec
AVP, AFFILIATE MARKETING MANAGER
Fifth Third Bank / Detroit

Managed the marketing and communication services at an executive level for all lines of business within the bank affiliate, as well as providing marketing and promotional campaign support to all 90 retail-banking locations in Southeast Michigan.

Media placement that included over $2 million in traditional and digital media, as well as regional sponsorships and promotions.

Managed all internal events including sales meetings, employee recognition, training programs, and campaign launches.

Created community economic development programming.

Key communicator on all corporate campaigns and local market programming.


Education

1986 - 1987
Grand Valley State University
BACHELOR BUSINESS ADMINISTRATION / MARKETING, COMMUNICATIONS, ADVERTISING

Skills

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