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Lydia Arshadi

Lydia Arshadi

VP of Operations, Business Development at SnobSwap

United States, VA, Arlington
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Summary

Ms. Arshadi is a seasoned media guru with proven abilities in public relations, marketing and business development. She is a respected professional who has assisted a wealth of clients across a wide range of industries form their brand and build strategic partnerships to increase their ROI. Her experience working with start-ups, private companies, government organizations, diplomatic sectors, and nonprofits have enabled her to assist leaders meet the results they crave.

Experience

2014 Jan - Present
FOUNDER
Lydia L. Arshadi / Washington
  • Developed and maintained client-valued relationships as a marketing strategist.
  • Directed the development of strategic proposals, sell the proposal and implement its plan, and ensure appropriate follow-up with client, sponsors, partners, etc.
  • Procured media spotlights for a variety of clients in a diverse range of industries.
2016 Jan - Present
VP of Operations, Business Development
SnobSwap / Washington, DC
  • Managed strategic planning and execution to enhance profitability, productivity and efficiency throughout the company’s operations
  • Managed logistics and implementation of recruiting/hiring/on-boarding of staff members
  • Managed accounting, budgeting and invoicing for Business Development department
  • Managed against specific goals - for all direct reports and ensured that strategies were implemented. Provided regular coaching and feedback.
  • Managed creation of proposals for partnerships, negotiations for co-sponsored events, etc.
  • Managed Editorial Department and Editorial staff, strong contributor to Blog.
  • Maintained profit margins in all areas, according to established objectives.
  • Developed and maintained internal control systems to ensure accountability.
  • Developed strong relationships with outside partners, sponsors, bloggers, brand ambassadors, media
  • Developed and testing promotional real estate on website geared to increase ROI.
  • Created and implemented a SOP for the Business Development, Merchandising and Photography department.
Recruited and managed all staff.
2015 Jul - 2016 Jan
Business Development Manager
SnobSwap / Washington, DC
  • Developed pitch decks to media outlets and journalists to garner television and print interviews.
  • Managed and researched new boutique partners; background checks, reputation investigation.
  • Managed conversions of brick and mortar boutiques who required full-service assistance to assist in becoming self-sustainable, tech-savvy stores.
  • Demonstrated cost effective ways to increase productivity, manage expenses, etc.
  • Independently managed a book of over 100+ revenue generating accounts.
  • Established relationships with online influencers, bloggers, etc. to promote the SnobSwap brand through multiple platforms.
  • Exceeded store, revenue and inventory goals within the first six (6) months of contract, and thereby promoted to VP to oversee team operations.
2013 Jan - 2015 Jul
DIVISION RECRUITER & BUSINESS DEVELOPMENT MANAGER
HomeBridge Financial Services, Inc / Washington
  • Solely responsible for recruiting and hiring seasoned bankers for the company’s #1 producing retail branch in the US, who’s volume exceeded $50M annually in purchase transactions.
  • Managed and established substantial partnerships with other well-established real estate firms.
  • Conducted extensive background checks, profiles and extensive research of prospects.
  • Interviewed in excess of 250 candidates in 10 months, and contributed to over $200M in new purchase money.
  • Led and assisted in new business development strategies across various segments of real estate and lending.
2012 Jan - 2014 Jan
CO-FOUNDER, DIRECTOR
Red Giraffe Media, LLC / Washington
  • Online Marketing, Social Media Maintenance and Publicity; Eric Stewart Group Real Estate
  • Publicity and Booking Guests; Eric Stewart Show on WMAL Radio
  • Director of Marketing and Business Development; Kessler Lending Advisors
  • Social Media Maintenance and Online Reputation Management; Center for Laser Surgery
  • Social Media Maintenance and Online Reputation Management; Il Forno Restaurant
  • Publicity and Media Relations; Luke's Wings
  • Publicity and Business Development; Lash Moi, a beauty company with two salons
  • Social Media Maintenance and Marketing; Lake Forest Animal Hospital
2010 Jul - 2012 Jul
Project Manager
Kazi Investment Group / Washington, DC
  • Primary focus in procurement of non-tactical weapons and armored vehicles, and also very involved with counterterrorism based IDIQs; CNTPO programs in AFG, PAK, Central America and Africa.
  • Contributed to proposal writing for various Department of Defense RFP.
  • Procurement of non-tactical weapons like armored vehicles, bulletproof vests, helicopters, boats.
  • Management during order fulfillment for IDIQs in parts of the Middle East, Central America and Africa.
  • Assistance in disaster management responses in Haiti and Pakistan through delivery of prefabricated housing.
2010 Jan - 2012 Jan
Special Assistant to Amb. Said Jawad
Capitalize, LLC / Washington, DC
  • Main point of contact for the Ambassador to US, and at times, the AFG Ambassador to Canada.
  • Led and assisted daily meetings, briefings and diplomatic communications.
  • Drafted speeches for galas, interviews and a variety of presentations.
  • Drafted opinion editorials for various publications for the Ambassador (like Diplomatic Courier).
  • Accompanied Ambassador to various business meetings, and private interviews at White House and Pentagon.
  • Creation, development and proofreading business proposals, research papers and RFPs for partnerships with various State and Department of Defense contractors.

Education

1999 - 2003
Col. Zadok Magruder High School
Frederick College
Marketing & Communications

Skills

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