Luis Riffo

Leader for Food Service Business (US$25.6MM/Year) with P&L accountability & multifunctional leadership team of 32 members in RRHH, Finance, Sales, Marketing, IT, Supply & Demand Planning, Pricing, reporting to General Manager & Andean Commercial Director.

• I led the digital transformation through salesforce system getting sell out control & KPIs adoption for distributorsChannel (75% McCain Volume).
• I led & executed the RTM strategy expanding sales coverage for Colombia increasing to 12K client’s portfolio(+33%) in all segments attended by distributors.
• I developed a more agile and effective organization, working closely with finance and supply chain teams togenerate plant savings and economies of scale with direct sales from Europe (intercompany prices).
• I Delivered outstanding results in High Value Mix Portfolio achieving a Gross Margin from 21% to 26% earnings 4years in a row.

Independent consultant with a strong background in sales, marketing, finance, merchandising and staff development for Colombia, Ecuador, Peru, México and Venezuela.

• Facilitator and designer of deal maker programs, dynamics, evaluations, activities & strategic planning with coaching into action for FMCG companies such as: Coca Cola Femsa & Unilever.

• I led the implementation of ERP Digital Transformation most relevant BI Project for KC partnering with ClusterGeneral Managers
• Lead CRM TEMPOS management and plan for successful adoption by commercial teams Andean Cluster.
• Develop and execute a sales effectiveness strategy that includes the implementation of a School of Leadership and the development of sales capabilities for the Andean Region.

Expatriate based in Cali leader for KC business with full P&L accountability and a leadership team of 45 members in RRHH, Finance, Sales, IT, Supply & Demand Planning, RTM and Trade Marketing Strategies with annual budget sales of USD$36MM. Reporting to General Manager.

• Lead a significant business turn around increasing the Net Sales +3,3% (CAGR) +200 bps (CAGR) vs total KCColombia.
• I increased the market share for KC Occident region from 14% to 17% and also SOM Fem Care Category from 15% to 18% (Nielsen 2007-2009) for Down the Trade.
• Improved Work Environment Index from 76.3 % in 2008 to 90.5% in 2009 positioning south region Great Place to Work (ranked #2th).

Leader for KC business with full P&L accountability and a leadership team of 90 members in RRHH, Finance, Sales, IT, Supply & Demand Planning, RTM and Trade Marketing Strategies with annual budget sales of USD$76MM. Reporting to General Manager.

• I increased the Net Sales +15% to USD $ 66.12M up to USD$ 76.4M during FY 2007 vs. FY 2006 winning theNo. 1 ranking of most profitable business for KC Venezuela.
• I led the implementation of JBP for modern trade clients getting a volume growth of +54% and net sales of USD$12.0M up to USD$ 21.3M for FY 2006 vs. FY 2005.

Leader for strategic business expansion for profitable and sustainable national accounts and distributors for countries such as: Venezuela, Paraguay, Uruguay, Dominican Republic & Ecuador through a successful execution of marketing strategies, relationships successful customer and the development of the distribution channels leading indirect sales forces of 167 persons with annual sales budget of USD$ 12 MM. Reporting to LATAM Sales Director.

CENTRUM is the only Business School in Peru that has 4 international accreditations that distinguish academic and institutional excellence. We are part of the prestigious Beta Gamma Sigma network and we have the Quadruple ISO Certification.

More than 120,000 participants from more than 40 different countries have entrusted us with their training, demonstrating that EADA is one of the most innovative and prestigious business schools in Europe.