Luca Zuccarello

• Assist the supervisor in the implementation of business consulting projects.

• Participate in business meetings with clients to better understand their business model and what they wish to improve or fix.

• Assist in the continued development, implementation, and updating of an organization's strategic plan.

• Ensure that organizational goals and objectives are accomplished in a timely and thorough manner.

Launched an organization to fill lacking services between local organizations and travelers to the community, both attracting new visitors and boosting local economy.

• Provided tourist concierge liaison services between hotels, hospitality, entertainment, and excursions.

• Connected tourists to amenities including car rentals, exclusive excursions, helicopter rentals, and shopping assistance.

• Developed a detailed map of the city using content from organizational sponsors, supporting local businesses by connecting tourist to local establishments of interest.

• Completed a launch projection project for town bike share, forecasting costs/budget, structure engineering for bike stations, positioning of station rentals, and marketing fees.

Strategized to execute all elements of center launch and management plans in accordance with established organization guidelines, framework and processes.

• Consulted with owner to assess and understand change drivers, goals, impacts, and expected outcomes for the center, completing analysis and impact assessments to best promote and sustain the organization.

• Coordinated sponsorships and partnerships with local business including hotels, tourist guides, restaurant and shops to stimulate and draw visitors to the center.

• Developed web-site to attract visitors and promote cultural center attractions.

• Organized exhibit premiere which including financial planning, event management, booking caterers and entertainment.

• Built new strategy marketing to restyle Geodrop, a platform for SMS Marketing.

• Analyzed competitive market strategies through analysis of related product, market, and share trends, forecasting

best models for business growth and development.

• Synthesized current business intelligence and trend data to support recommendations for action.

• Communicated with customers and new businesses to engage, promote, and grow business.

• Administratively supported business offering customized experiences for tourist of southern Italian region.

• Wrote blog articles about natural formations and marine life, marketing the ecological appeal of the island to promote area visitation.

• Completed market research about the launch and development of an App for customers and businesses to use which would make travel and vacation planning an effortless experience, all-the-while promoting the regional economy.

Master of Business Administration (MBA)

Concentration in Innovation, Creativity and Entrepreneurship - Pricing Strategy

GPA 3.85/4.00

• Online transportation Industry India: Worked with a team responsible for understanding and interpreting

information about India's macro environment and to facilitate cross-cultural understanding. Prepared a strategic

analysis (competitive and market analysis) of the Online Transportation network industry which included an interpretation and application of how each of the macro environment forces impact their industry. In addition,

studied the implication of the Brazil's macro environment in the industry assigned.

• Tata Motors China: Worked with a team responsible for analyzing the Chinese's macro environment to facilitate cross-cultural understanding and preparing a strategic analysis for Tata Motors China. The analysis

included SWOT, Value Chain, business and marketing strategies. The goal of the project was to assess market

opportunities for the company which wanted to expand and consolidate its position.

• Award: Won 1st Place for creating a Business Model Canvas used by a local strategy marketing company.

• Dissertation: Creating Shared Value: Coca-Cola Case - Used Michael Porter's new theory of Shared Value and provided an outline of the main characteristics of strategy, competitive strength and current position of Coca-

Cola Company.

Certificate of Business Entrepreneurship, SDA Bocconi School of Management 2015