ELISABETH SPINNATO

• Developed content for marketing and audience growth campaign strategies
• Created content for communication channels and collaborated with other content writing teams, such as editorial
• Developed and executed content strategies for various audience and partnership programs
• Lead the social media strategy for audience programs & managed partner social media campaigns
• Created strategies and budgets, as well as executed and analyzed, paid social activity
• Analyzed previous benchmarks and develop benchmark metrics to measure the results of social media programs
• Analyze and evaluate social media campaigns and report on effectiveness as well as social listening
• Created social media strategies and implemented said strategies for Instagram and Tumblr which were effectively inactives
• Developed an extensive strategy around the Rewards program, which is the crux of our organization
• Developed the social strategy for the German festival in Hamburg; coordinated with teams leading up to event, and supervised during the event in Hamburg
• Work with email, design and creative teams to create a cohesive look for all social media creative used by the organization

• Created, staffed, managed social media plans for presidential and vice presidential debates, and Election day 2016
• Created, implemented, executed social media plans for Democratic and Republican Conventions 2016
• Created and executed social media plan for White House Correspondents Dinner 2016 Yahoo ABC Pre-party
• Manage social plans/engagements (incl. Yahoo News + Politics) for all live events (debates, primary/caucus coverage, midterm elections, breaking news situations)
• Responsible for Shorty Award winning content for Katie Couric (Best Journalist 2016)
• Produce full-length live interviews, short clips and promo teases for Yahoo News
• Lead communication between Yahoo verticals (including Yahoo News, Yahoo Tech, Yahoo Finance, etc.) to confirm Yahoo News video content has been distributed appropriately
• Manage strategy and content for all Katie Couric social media channels
• Launched Katie Couric as LinkedIn Influencer; on-boarded to Snapchat, Medium, the List, revised KatieCouric.com
• Work with Bianna Golodryga to expand her social media presence
• Work with Yahoo Marketing and PR to create, design and execute newsletters
• Responsible for Katie Couric’s Weekly Wrap-Up Newsletter
• Track social metrics and analytics

• Responsible for strategy and content of all Katie Couric social media channels and digital properties/ Designed, developed, and write, daily and weekly newsletters: Katie’s FYI & the Weekly Round-Up
• Coordinated special projects including live social integrations, Twitter chats, Facebook & Tumblr Q&A’s, etc.
• Worked cross-property with other Yahoo verticals on social strategy
• Monitored social trends and pitch stories

• Implemented social media strategy: duties include, management of social media campaigns, day-to-day activities

• Monitored social analytics to help develop strategy

• Managed indirect and international businesses across multiple businesses

• Owned Vendor relationships in the indirect and international space; produced related revenue reporting

• Worked closely with VP of Ad Operations to negotiate and close contracts/ monitor and develop strategies to increase or decrease inventory availability

• Increased CPM of Indirect Sales 48% from August 2012 – January 2013
• Identified new partners and negotiated deals
• Lead data monetization strategy, including input on pricing recommendations and revenue models
• Promotion to Manager of Indirect Sales for Warner Bros. Digital Entertainment Group

• Daily management of digital campaigns in terms of trafficking, pacing, optimization, and reporting
• Responsible for smooth delivery of campaigns, working with team and customers to recommend campaign modifications, leveraging understanding of advertiser and product performance

• Began as production intern with promotion to Web Coordinator in five months

• Composed, edited and maintained content for website; posted and monitored content on social networking sites such as Facebook, Twitter, and blogs; manage 'Food' section of the website and edit recipes before populating content

• Regularly packaged and interpreted relevant analytic data from Google Analytics and proprietary systems, to gauge effectiveness of individual and ongoing promotions, and suggest new initiatives

Seton Hall University, South Orange, NJ - M.A. Strategic Communication, August 2010 (GPA 3.912)

Master's Thesis: The Use of Facebook by Daytime Television Shows and its Effect on the Relationship Between the Organization and their Public

University of Massachusetts, North Dartmouth, MA - B.A. English/Writing Communications and Rhetoric, May 2006