Linda Bardzell

Led cross functional team of stakeholders in the project management, planning and implementation of new vertical product launches, product marketing, marketing communications, content development and delivery.

• Developed vertical digital content, marketing and delivery strategy for 7 key industry verticals.

• Ran planning and execution of Verizon's NRF Expo booth, corporate sponsorship "TED-style" though leadership talk at the Retail Orphan Initiative and co-sponsorship of Cisco/Verizon VIP Networking Event.

• Project managed 3rd party hospitality program - oversaw customer trials, training and successfully mediated relationship between customer, 3rd party vendor and internal Verizon stake holders.

Developed new sales and marketing strategy for safes, security solutions, and cash recycling systems.

• Managed 20- 30 annual tradeshows, demand gen, lead to sales nurturing, follow-up and analysis.

• Successfully launched range of 20+ bill/coin validation, counting and recycling systems - product launch materials, demo DVDs, sales collateral and training.

• Oversaw enterprise rollouts, performing onsite customer training, installation supervision, and support.

• Responsible for public relations and company spokesperson - speaking at tradeshows, events and meetings.

Developed and executed strategic sales and marketing plans for U.S. direct and reseller network while remaining on budget.

• Ran tradeshows, events, customer pilots, delivered product training and managed onsite enterprise rollouts.

• Created digital print sales and marketing content for direct and ecommerce delivery platforms.

• Established national service and support center, reduced product return rate and improved customer satisfaction.

Developed and executed strategic sales and marketing plans for U.S. direct and reseller network while remaining on budget.

• Ran tradeshows, events, customer pilots, delivered product training and managed onsite enterprise rollouts.

• Created digital print sales and marketing content for direct and ecommerce delivery platforms.

• Established national service and support center, reduced product return rate and improved customer satisfaction.

Oversaw internal and external marketing communications for De La Rue's global retail division. Accountability for $25 million marketing team budget.

• Developed and enforced brand and trademark guidelines for U.S. and International divisions.

• Aligned cross-channel communication with a consistent global message along the entire customer journey.

• Led marcom team in the successful planning, delivery and execution of global trade shows, sponsorship and events.

Oversaw internal and external marketing communications for De La Rue's global retail division. Accountability for $25 million marketing team budget.

• Developed and enforced brand and trademark guidelines for U.S. and International divisions.

• Aligned cross-channel communication with a consistent global message along the entire customer journey.

• Led marcom team in the successful planning, delivery and execution of global trade shows, sponsorship and events.

10 years in marketing communications, direct marketing, agency management, and print production for global technology companies.