Liam Yu

Leading product marketing and business development for the Alteryx platform. Focused on delivering great products and aligning with great partners.

Delivering advanced security solutions in machine-learning technology and adversary tradecraft protection techniques to enterprise customers worldwide. Launching product as a primary vendor to US Federal Agencies, DoD networks and ensuring compliance with the National Cyber Strategy (NCS), US Cyber Command and Department of Homeland Security. Planning the Go-to-Market strategy, messaging, positioning, competitive analysis, product launch collaterals, and sales and partner enablement. Working with R&D and product team to deliver security research, intelligence and thought leadership to educate, support and strengthen the security community and drive innovation in the products and services.

Helping to develop a world class marketing organization. Delivering all elements of marketing for the IT Operations Management product line which applies machine learning and process automation to IT management and to cloud service management for enterprises concerned with migrating IT workloads to Amazon Web Service (AWS) or Microsoft Azure services.

Introduced VMware Horizon to the worldwide market, accelerating organizations into the "mobility era" through advanced technologies in virtualization, and cloud computing. Most recently, created the VMware's Insight and Ignite Workshops Solution marketing programs turning sales into trusted business partnerships. Engagements apply advisory selling methods and systems thinking thru interactive activities and industry best practices that align business goals to successful IT outcomes for major IT cloud-mobile projects such as End-User OSI Platforms, EMM, ITSM, ITaaS. The Ignite Workshops are designed to jump-start IT projects, such as OS an application virtualization, enterprise mobility, BYO, ITaaS, UC and Collaboration.

Responsibilities

• Leading Go-to-Market strategies, including defining and executing 4ps, roadmap, marketing assets, programs, sales enablement and communications; product messaging, competitive positioning and evangelized vision to market and industry leaders
• Planning and executed field enablement including sales and channel training, playbooks, tools and other collaterals, and well as professional service and support programs
• Creating and Managed the Horizon Technology Adoption Program and the Horizon ISV Partner Program

Achievements

• Generated $150M+ in sales revenue in 2016-15
• Exceeded quarterly bookings goals, 2010-16
• Achieved 90% Renewal Rate Y-Y
• Developed customer success programs resulting in the leading Gartner Magic Quadrant product position. Workspace & Mobility
• Generated 75% of sales deals directly won with marketing programs and lead gen campaigns

Created of Intuit's 1st security services offering, sold to over 1,800 commercial and consumer financial institutions. When I first took the role, security was considered a 'cost to satisfy' for Intuit's hosted Financial institution business. Reversed the security model from a 'cost center' to 'self-sustaining 'profit center' by creating a brand and repositioning security as competitive value-add to the business. Security services were redesigned as solutions under the Deep Defense brand; packaged, priced, and resold as upgrades to Intuit's SaaS banking and businesses services. As a result, Deep Defense had a 90% renewal rate for competitive offerings such as: Federated IAM, MFA and mobile secure OTP; EFT fraud services, antimalware, identity theft prevention, business continuity and disaster recovery services, and education.

Responsibilities

• Managing product delivery and business operation teams to successfully deliver value to market
• Applying Intuit's 'Design for Delight' and customer-driven product requirement process
• Ensuring policies, procedures and product compliance with FFIEC, OCC & FDIC Regulation & Governance guidelines

Achievements

• Created profitable SaaS security business, generating $14M+ revenue Y-Y
• Prevented $1B+ in annual fraud losses
• Reduced client bad debt allowances related to EFT fraud by 30%
• Secured Deep Defense FFIEC for Regulation E, 2007-8, best practices guidelines reference
• Won ABA and NACHA product awards three years standing, 2007, 2008, 2009
• Achieved 90% renewal and NPS customer satisfaction for 4 consecutive years

Product Manager for Symantec Antivirus Corporate Edition (SAV), at the time, newly formed out of the consumer product, Norton Antivirus. SAV added enterprise IT management control, visibility, deployment, and integration. By 2006, this single product had evolved into a world-class enterprise client and host security solutions with 60% market share worldwide.

Responsibilities

• Producing and executing the roadmap and on-time release of product line
• Delivering successful Go-to-Market plan & launch assets including product messaging, technical publications, certifications, business cases, white papers, customer studies and references program
• Creating ROM (Revenue Optimization Model) quantitative model for product requirements
• Developing worldwide global price & license strategies for including Symantec's Direct, Channel & eStore
• Product spokesman establishing industry relationships with analysts, thought leaders and press

Achievements

• Increased annual revenue from $420 Million to $850 Million; exceeding revenue targets 5 years
• Reduced average time to launch by 30%

MBA, Masters, Business Administration

2000

Pepperdine University

B.A., Diplomacy & Foreign Affairs

1993

Miami University