Lexi Herrick

I work to improve search engine visibility and website performance for a multitude of clients and industries. As a Seer associate, I handle tactical project implementation and also collaborate on high-level strategic measures. My company is transparent, forward-thinking and empowers each team member's unique backgrounds to drive results. We build client strategies that thrive in the world of ever-changing Google algorithms with genuine user empathy, data driven tactics and an all encompassing approach to digital and search marketing. I'm also extremely well versed in digital reporting, Google Analytics and various online tools that measure the success of digital strategy. My specific strengths exist in promotions, outreach campaigns, textual optimizations and content strategy.

I contribute articles and essays to the Women's section of the Huffington Post. I have also been published on the the Healthy Living, Parents, Tech, College, and Third Metric sections of the Huffington Post. I have been fortunate to receive a global audience for my work, and see it be published and promoted on many of the international HuffPost websites. I have also learned valuable journalistic skills working with my editors at the HuffPost, and gaining a perspective for the intricate nature of global electronic publications.

http://www.huffingtonpost.com/lexi-herrick/

In January 2014, I founded my own blog and in January 2026 the site was relaunched as a contributor platform for other young women.

Her Track (formerly Serendipity and Creativity) is a community of young women writing about what it means to be a modern millennial woman. Topics include relationships, health, culture, women's issues, style, decorating, education and anything the writers want to share. We also contribute to other publications, including the Huffington Post. In addition to the group of writers, there are also several unique marketing teams that work towards new, and exciting projects for the site.

I now serve as the CEO & Founder, managing all Marketing Team Leads and the 40-50 different Her Track Writers. I still write, but now also oversee all operations including editing, communications, publishing, social media promotions, web design, SEO, advertising, sponsorships, content strategy and team relations. The marketing teams at Her Track continue to grow and allow me to take a leadership role among my tactical duties. We are constantly seeking to expand our team of writers and brand partners.

I worked as a co-op for the corporate marketing team all through college, specifically working in several different positions with the social media team, brand team and search team.

The projects I supported were multifarious and diverse. Projects included social media marketing, search marketing, blog management, brand campaign implementation, lead marketing, SEO, graphic design, corporate branding, internal/external communications, trend researching, video production, asset management, B2B marketing, Adobe reporting, competitive analysis and any other work needed for current campaigns and projects. I also worked with agencies and external companies in their relations with our branding initiatives. The exposure and varying experience that I gained in this position was invaluable and allowed me to build my skills with an innovative, international company.

I coordinated social media for the Campus's Office of Student Activities to promote events and engage the student body. I also produced all video media for event promotion, program management and website media.

I was a student intern for the YMCA where I helped to create video publicity for events and programs at the nonprofit organization. I was able to get exposure to working on the website, take part in event planning and get experience with working with non-profit organizations.

I attended Shippensburg University to finish my Bachelor's degree in Communications and Public Relations. I maintained Dean's List Honors, continued to work as a co-op all through school, and graduated early with Summa Cum Laude Honors in December 2015.

While I was a student I and volunteered in the Office of Community and Civic Engagement, worked as an anchor for the university station, wrote for the paper, acted as a tour guide for the admissions center, went on mission trips, assisted professors with research and worked for the Office Of Student Activities for all campus event media.