Leesa Engelmann

Sabbatical

NW Side Chicago,

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Summary

Curious how we can create authentic engagement that delivers value and margin on Mission?

Me too!

POSITIVE GROWTH TARGETS

Critical Client Alignment and ROI. Collaborate with clients and executive staff to create customized strategy aligned with strategic business objectives. Use business analysis and performance metrics to evaluate ROI. Develop strategy relevant to target audience’s interests.

Operations, Revenue and Profit Growth. Financially forecast and manage budgets, source preferred vendors, provide project management support, manage staff, and continuously improve performance excellence — striving to make every project an exceptional client experience while delivering on time and on budget.

Strategic Marketing and Branding. Revitalize the customer’s journey by examining and acting on marketing opportunities. Specializing in strategic planning for long-term results while driving consistency across the board.Experienced leading projects with internal, external clients and cross functional teams with budgets ranging from $50,000 - $1,000,000.

Experience

2008 Jan - Present

Owner

Event Marketing Girl / Chicago, IL

Client Highlights:

Meta (now part of Chan Zuckerberg Initiative), 2017-2019

Strategy: Developed event strategy for Beta product launch at Experimental Biology and Society of Neuroscience, booth and sponsorship

Results: Success metrics included 2K leads with 33% retention at 3-month mark - achieved a 63% end user retention

Marketing and Exhibits Manager, Orthopaedic Trauma Association November 2016-March 2017

Revenue: Developed over $171,000 of potential revenue generation avenues through sponsorship creation, creative floor plan design, pavilion development, venue sponsorship marketing negotiations and strategic vendor partnerships

RFP: Developed and executed a general service RFP that created a 50% cost savings scenario

Sales: Trending toward 250K+ for 2017 exhibit booth and sponsorship sales three (3) months earlier than in any previous year

GE Critical Power, 2014-2017

Strategy: Increased Lead Generation >500% with a $900K Budget, 25 Annual Events

Results: Cut costs by 23% by identifying and renegotiating strategic relationships with 10+ new suppliers to reduce costs

SA Ignite, 2013 - 2014

Results: Increased HIMSS leads from 50 to 500 from YP2012

Strategy: Experiential booth that attracted bloggers and journalists (recognized in HIMSS Show Daily) and created word of mouth marketing with a “pain point chair” - a metaphor where attendees stabbed a business card on a nail to release their Meaningful Use “pain.”

Prior experience and references upon request

2019 Jan - 2020 Feb

Director, Region Growth & Development

Network of Executive Women / Chicago, IL

Responsible for the growth, revenue and expense targets for 22 NEW field-based, Volunteer led Regions.Responsibilities included building annual growth strategies in partnership with VP Regions, developing resources and tools to commercialize strategy deployment and monitor success metrics with Regional Leadership Teams across all Regions.

Annual Growth:

2019 Region overall growth exceeded 1M, projected at 30% increase from Y2018 - includes membership, sponsorship and event growth
Influenced Volunteer leaders with data and reports; held quarterly 1:1 reviewing goal achievement and progress against budget
Traveled to 26 NEW Regions over 10 months as a “Business Partner” with the single focus of creating Region alignment to NEW Values

Resource Development Highlights:

Simplified and organized 200+ existing Region resources during Q119, organizing by relevance and end-user need instead of volunteer title
Overhauled the volunteer process for NEW national events Q120; benefits included:time saved, roles filled, increased accountability
On-boarded 240+ volunteers (14 sessions) clarifying role responsibility supporting a revised Region Organization Structure Q120

Success Metrics:

Reduce NEW attrition and increase ROI by implementing weekly meetings tracking PACE, Contract to Budget and Fiscal Risk
Improved NEW Region relations with NEW HQ by sharing fact-based assessments of Region health, succession and fiscal opportunities
NIMBLE (an Association Management System) SME for successful customization and launch that support Region operations
Promote value of a cohesive experience across all 22 Regions around volunteerism, sponsorship and attendee stakeholders
Planned and executed Region Annual Planning Meetings in 2019 and 2020 (planned only) negotiating average of 33% discount

2018 Apr - 2019 Dec

Sponsorship Manager

Corcoran Expositions / Chicago, IL

Hired to create cohesive event marketing solutions for Corcoran clients that improve revenues and relationships

Result:Exceeded target sponsorship revenue budgets by 20% - 89% thru renewal and cold call outreach; maintained 70% profitability

Strategy

Analyzed sponsorship P&L statements, collateral and marketing portfolios for eight (8) association clients per calendar year
Identified sales patterns, industry specific trends, vertical market segmentations and presented data to stakeholders
Developed alternative sponsorship portfolios for clients in the scientific, environmental, and legislative markets to grow their programs
Managed the creative process behind sponsorship communication campaigns for clients and their clients
Develop multiple project milestones, event logistics and contingency plans based on budget and timeline

Leadership

Challenged the status quo and increase client and Corcoran revenues with experiential sponsorship
Won over Senior Leaders to value/ROI that experience sponsorships deliver over traditional and “branding” sponsorships for clients
Implemented a counterculture whereby we support rather than compete within the department