Leah Bishop
Brand Marketing & Events Strategist
Summary
Hi,
I'm Leah Bishop, a brand communications strategist with a degree in Public Relations and more than six years of marketing experience. I recently left my Global Sponsorships & Events Supervisor position at UPS to spend time traveling the world while searching for my next challenge. I'm seeking a creative and strategic brand marketing role, most preferably in the industries of travel, sports, and lifestyle. At UPS, I managed and activated our corporate partnerships with iconic global sports properties like Formula1 team Ferrari, the Masters Tournament, The Open, and Ryder Cup.
I collaborated with internal stakeholders and external agencies and partners to develop strategies to leverage our relationships to achieve business goals. Strategies ranged from digital communications campaigns to large-scale executive customer events around the world. I'm seeking a role in Marketing, Communications, or Events that is a fit for my versatile skill set and ability to manage multiple projects.
Many thanks,
Leah
Experience
Global Sponsorships & Events Supervisor
UPS / Atlanta, GA
- Led strategic brand communications and events to maximize UPS’s global portfolio of sports partnerships including: Ferrari, the Masters, The Open, The Ryder Cup, and two professional golf ambassadors
- Created integrated marketing campaigns to leverage partner assets against regional business objectives and revenue goals
- Planned 20+ annual worldwide golf and Formula 1 hospitality events that engaged more than 650 total senior-level clients and employees • Managed a direct report, regional stakeholders, and four agency teams
- Wrote creative briefs, content scripts, social media copy, and high-profile event deliverables including speeches and reports for UPS executives
- Managed $30M annual budget, using data-driven KPIs to measure impact
- Chaired Millennial Business Resource Group(MBRG)—a diversity initiative to connect 400+ employees through events, mentorships, and volunteerism
Contract Account Executive
Melbourne United Basketball Club / Melbourne, Victoria, Australia
- Worked with cross-functional teams in developing strategies to engage fans, drive revenue, and advance club rebranding initiatives
- Analyzed consumer data to build campaigns in Salesforce CRM; wrote and deployed brand-compliant marketing emails
- Led on-site brand activations at National Basketball League games & events
- Partnered with schools, grassroots organizations, and sponsors to strengthen community presence and encourage youth basketball participation in Victoria
Account Executive
The Atlanta Braves / Atlanta,
- Exceeded annual $500k goal of revenue generated from membership sales
- Managed 350+ customer accounts, using Microsoft CRM to automate workflows and ensure effective customer communication
- Wrote B2C and B2B marketing copy for channels including: social media, braves.com landing pages, email, and TV & radio broadcast reads
- Planned and managed logistics of local and regional marketing events
- Coached two trainee teams in developing and marketing new special events
Ticket Sales Trainee
The Atlanta Braves / Atlanta, GA
• Generated $165k in revenue against $125K goal in season ticket and suite sales
• Responded to a high-volume of front office requests and customer queries
• Led as team captain of a group project to pilot and sell a gameday event
Partnership Marketing PR Intern
Boys & Girls Clubs of America / At
- Supported PR strategies and events of national BGCA corporate partners
- Wrote press materials and analyzed media coverage for major events like the opening of the Lebron James Clubhouse and MLB All-Star Week
Education
University of Georgia
Bachelor's / Journalism, Public Relations
Skills
