LAWRENCE YEO

Strategic analysis, market research, strategy development, trade and FDI promotion.

• Strategic Analysis: Identified trends, opportunities & threats, developed business cases, developed & implemented strategies, drove strategy initiatives & models, and designed monitoring metrics to adjust strategies or develop new ones.
• Other Business Planning tasks included lead and income generation, market and organizational impact assessments, target segmentation, competitive positioning, M&A due diligence, financial/valuation modeling, acquisitions and divestitures, new JV partners, and negotiations.
• Reason for leaving: Seeking fresh challenge after running my own enterprise since 2002 and hence my desire to return to bigger corporate environment.

Sales and marketing for Asia territory, including Japan, South Korea, China and SE Asia.

• Team leadership: P & L management for 45 sales and marketing staff across 9 country teams.
• Managed company and product positioning, messaging, image, and branding.
• Oversee planning and implementation of product marketing strategy and plans, market research and analysis, vertical marketing, Balanced Scorecard and marketing metrics and communications, and public relations.
• Achieved sales target and grew market intelligence team from 6 to 9 analysts.
• Reason for leaving: Position made redundant at the start of global economic recession.

Strategic analysis, market research and project cycle management.

• PEST/SWOT analysis, market and competitive analysis, financial/valuation modeling, developed strategies.
• Generated sales leads and implemented monitoring metrics covering corporate, market entry, competitive and product marketing strategies. Also managed outward trade and inward FDI projects.
• Team leadership: Led the Consulting Division's marketing and sales efforts; P & L management of 6 consultants
• Top salesman for 2001 and was the first employee to generate 6-digit project revenue in division history;
• Regional Training Coordinator for 55 consultants (staff training in its entirety, from design, development and delivery; Transformed organization by executing change from handling small market research to managing bigger consulting projects by setting up the division's Knowledge Management capability, attaching subordinates to managers for OJT and increasing internal and external training workshops
• Collaboration skills: Led and worked closely with cross functional teams (quant, quali, consulting)
• Reason for leaving: Desire to progress beyond project management.

Logistics operations management. Managed a team of 5 Managers and 5 executives overseeing 550 staff in operations management and performance improvement.

• Responsible for design, development, and implementation of Motorola client's Regional Distribution Centre (RDC) StarTAC program complying to 6-Sigma standard (mobile phone testing and assembly, pick-and-pack operations, quality control, shipping and distribution functions).
• Achieved Motorola Client Satisfaction standards in delivering key client deliverables.
• Collaboration skills: Led and worked closely with cross functional teams (Order Mgt, Flex, Pick Pack, QC, Shipping)
• Reason for leaving: End of 5 month contract.

Strategic analysis and market research for over 20 Fortune 500 clients developing market entry/growth and product marketing strategies.

• Consulted on strategy and change management for clients. Developed strategies and plans, recommended resource alignment and designed metrics to measure the effects of action plans for strategic change to achieve clients' objectives
• Managed my own small strategy team of 2 strategy consultants and assisted Strategy Partner & Manager in client relationship building and sales lead generation.
• Strategy Training: Deloitte Consulting Strategy Training (Melbourne, Australia).
• Collaboration skills: Led and worked closely with cross functional teams (audit, tax, Ops, IT, Strategy)
• Reason for leaving: Late nights. Sought better work-life balance as my son was only 4 years old then.

Performed equity research and investment analysis.

• PEST Analysis, financial statement analysis, sector analysis, SWOT analysis and stock valuation.
• Advised in-house equity salesmen and institutional fund manager clients on infrastructure, engineering and construction stocks.
• My stock recommendations generated US$2 mn income for clients.
• Reason for leaving: Desire to work on broader strategic analysis beyond narrow investment analysis.

Strategic analysis and market research for over 30 Fortune 500 clients covering market entry/growth and product marketing strategies.

• Performed market and financial analysis, M&A due diligence and targeting, feasibility studies, and strategy initiatives.
• Built Singapore Knowledge Management Centre to be second best globally after Houston office.
• Most impactful project: South Korean LNG Investment Feasibility Study for Chase Investment Bank (London). Client awarded me the: Arthur D. Little CEO Star Case Award for Outstanding Consulting Quality performance. Award was presented by ADL CEO Charles LaMantia.
• Reason for leaving: Desire to learn beyond energy industry.

Credit analysis. Rated the credit-worthiness of Asian companies using Financial Statement Analysis and Ratio Analysis.

• Interviewed target company management and its key bankers, customers and suppliers.
• Generated 15 credit reports daily, which helped clients understand credit worthiness of target companies.
• Reason for leaving: Desire to learn beyond limited credit analysis.

NATIONAL UNIVERSITY OF SINGAPORE

SINGAPORE

09.2007 - 08.2010

Public Administration, Master

SIMON FRASER UNIVERSITY

VANCOUVER, CANADA

09.1990 - 04.1994

Bachelor of Arts, Economics