LAWANDA BAKER
GRAPHIC DESIGNER AND CREATIVE CONSULTANT
Summary
Experienced professional with an education, career and expertise in the multi-faceted field of Graphic Design. Possesses a unique combination of skill sets and experience consisting of brand building, cooperate identity/logo design, monthly and quarterly publication design, newspaper ad design, bidding and purchasing printing services, design pre-press production, working closely with various print vendors, managing/training junior designers. Significant experience as independent and full-time designer with non-profit, university/collegiate, in-house and high-end agency design settings.
Experience
Graphic Designer and Creative Consultant
LB GRAPHIC DESIGN / Alabaster
Baker has designed logos, brochures, and collateral advertising materials for a variety of clients including FedEx, Junior Achievement of Southern California, The Magic Johnson Foundation, Learning Disabilities of Greater Memphis, Nicole Roberts Jones / Imani Corporation, and many others
Exhibits / Graphic Designer
MCWANE SCIENCE CENTER, / Birmingham, AL
Designed all of the graphics for a $5 million expansion project that became a permanent exhibit in the McWane Science Center. The essential nature of this highly creative and technical position is a combination of: research, product development, prototyping, graphics, design documentation, and major coordination / management of projects.
Senior Art Director / Creative Director / Marketing & PR
STYLE ADVERTISING / Birmingham, AL 2005-2013
Designed a wide range of materials for clients including: newspaper advertising, web site content, trade show exhibits, direct mail pieces, corporate identity work, catalogs, flyers as well as other promotional and presentation materials, logos and corporate branding.
Graphic Designer—Publication and Graphics / Marketing & PR
MIDDLE TENNESSEE STATE UNIVERSITY / Murfreesboro,TN 2002-2004
Designed publications for MTSU such as brochures, posters, student recruitment pieces, university catalogs, and logos. Worked closely with in-house clients, printers, and co-workers to provide a variety of solutions for a budget conscious, academic environment.
Art Director—Public Relations and Graphics
ALSAC, ST. JUDE CHILDREN’S RESEARCH HOSPITAL / Memphis, TN 1996-1999
Designed, directed and managed a wide variety of publications collateral materials such as: newsletters, direct mail, forms, posters, logos and POP displays capabilities packages and novelty items for the fund raising body (ALSAC) and its 11 satellite offices that supported St. Jude Children’s Research Hospital which collectively generated $20 million+ annually.
Education
Middle Tennessee State University
BA / Graphic Design , Communiatons, Jewelry/Metal Craft
Skills
