Lauren Rourke

Director of Style and Art Direction for Gymboree, Janie & Jack and Crazy 8 Brands. Create and establish brand style and personality through outfitting, casting, and creative concepting. Deliver brand voice and seasonal point of view through trend focus, product highlights and assortment stories.

Create and establish AEO Brand seasonal look and aesthetic through product outfitting and styling. Partner with Director of Styling to deliver compelling and on trend looks for the AEO consumer for both AEO E-Commerce and Store National Marketing campaigns. Oversee styling of all AEO E-Commerce looks, PDP and email trend outfits.

Held various positions within Business Strategies department including Women's Merchandising, AEO Direct & Aerie Direct.

Responsible for developing and managing styling direction and marketing product focus to establish key merchandising trends and strategies for AEO Direct brands, inclusive of the American Eagle Outfitters (ae.com) and aerie (aerie.com) brands. Additional responsibilities added to include styling management of aerie stores national campaign photo shoots.
Partner with leadership to establish seasonal trend focuses, email plan, product guides and editorial ecommerce needs.
Build all ecommerce key looks for national campaign and studio lifestyle shoots creating focus capsules that tie to concept themes or lease line strategies.
Oversee outfitting and styling direction for product display pages and product trend laydowns to ensure seasonal merchandising focus and brand aesthetic is maintained.
Manage photo shoot process for both national campaign and studio shoots, including shoot plan, on set styling, and studio art direction.
Partner with Creative Directors to review image selects and manage merchandise and styling retouching direction.

Provided daily product analysis, seasonal buyer hindsight's, and recommendations to maximize seasonal business potential for Women's Knits.

Graduated Cum Laude in 3 years with a BSBA in Marketing.