Laura Silverman
Communications Strategist
Summary
I am a community connector, a public and media relations maven, and a communications strategist with a passion for entertainment, travel and tourism, not for profit organizations, and most importantly brands and experiences that bring joy into people's lives.
Having worked in over 160 cities in 29 countries across 4 continents, I have a proven ability to cultivate relationships among a wide range of personalities and to successfully work with people and companies from all over the world. I am forward thinking, adaptable, and organized. A self-starter with strong verbal and written communication skills, a determined attitude, a realist outlook, and a necessary sense of humor.
Experience
Director, Communications
Feld Entertainment / Chicago, IL
Oversaw PR efforts for all properties (Disney On Ice, Monster Jam, Marvel Universe LIVE!, Jurassic World Live Tour, Monster Energy Supercross) touring through Kansas, Iowa, Missouri, Minnesota, Wisconsin, Illinois, Indiana, Michigan, Ohio, and Central/Eastern Canada (Manitoba, Ontario, Quebec), managing local publicists (25+) and liaising with marketing team, corporate communications, and touring units to utilize assets and resources in order to maximize media coverage and ultimately increase sales for the region’s 70+ shows annually.
Director, Media Relations
Choose Chicago / Chicago, IL
Publicist
Cirque du Soleil / Worldwide
Toured full time in over 150 cities across North America, Europe, Asia, Oceania, and the Middle East promoting Michael Jackson THE IMMORTAL World Tour (#8 top grossing music tour of all time), KOOZA (traditional show under the Big Top), and TORUK - The First Flight (immersive multimedia arena show inspired by Avatar). Led 20+ publicity campaigns at one time, while overseeing a PR agency in every market. Official show spokesperson and sole communications position on tour.
Account Supervisor
The Silverman Group / Chicago
Lead account representative on a variety of clients including Black Ensemble Theater, Chicago International Film Festival, Chicago Public Radio, Chicago Tribune, Cirque du Soleil, International Kennel Club of Chicago, Jane Addams Hull-House Museum, Navy Pier IMAX, TBS/Just for Laughs Festival, World’s Toughest Rodeo, and Zanies Chicago. Responsibilities included developing and distributing press materials, researching targeted media lists, pitching and securing media, planning and executing a variety of events, and hiring and mentoring interns. Developed strong relationships with Chicago media across all platforms.
Public Relations Manager
Actors' Playhouse at the Miracle Theatre / Coral Gables, FL
The largest self-producing theatre in South Florida. Working directly with the Executive Director, led in-house PR and marketing services including press release writing and pitching, securing trade agreements for advertising, re-establishing format for archiving photos and press clips, and ad creation.
Education
Florida Atlantic University
Certificate / Hospitality & Tourism Management
University of Miami
Bachelors of Science / Public Relations, Math (Numerical Analysis)
Skills
