
Laura Noël Schaub
Marketing and Public Relations Professional
Summary
Results-driven, luxury brand marketing/PR professional with a strong sales, finance and management background. Experienced in event planning and execution, strategic partnership development, corporate identity/brand management, public relations management, product marketing, communications flow and editorial content. Specialty in connecting and interacting with high net worth clients.
Experience
DIRECTOR OF MARKETING AND CLIENT RELATIONS
GT Auto Concepts, LLC / Redwood City
Establish lifestyle branding at a start-up customization shop for exotic automobiles. Create and implement corporate identity guidelines. Develop an exclusive membership organization for exotic car racing/track days (Ferrari, Lamborghini, McLaren owners) in partnership with Sim Racing/Sonoma Raceway
• VIP Client Relations
• Prepare, present and implement annual Business and Marketing Plans
• Logo, website and social media design and content creation/management
• Job scheduling, HR, facility maintenance and upkeep, coordination of concierge transport of client automobiles, staff training, accounts receivable/payables
• Maintenance and administration of company CRM system/client database
• Plan, manage and execute all corporate and client events
• Product marketing, launches and demand generation
• Public relations management, lifestyle branding and copywriting
MARKETING MANAGER
Lamborghini Palm Beach / West Palm Beach
Print ad work and event photography featured in LUXE MAGAZINE, SOUTH FLORIDA EDITION AND LAMBORGHINI MAGAZINE
• Project management, public relations management
• Editorial content, copywriting
• Prepare and implement annual marketing plans
• Design and produce internal and external marketing/sales collateral; print ads, direct mail, e-comms, point-of-sale pieces, presentations, sales form letters, templates and company literature
• Facilitate internal sales training in conjunction with Lamborghini Corporate team
• Plan, manage and execute all corporate and client events
• Develop presentations, pitches and proposals to secure new partnerships/co-branding
DIRECTOR OF LAMBORGHINI AD PERSONAM PROGRAM
Sant'Agata, Bologna
• Create and implement processes for ordering Ad Personam contents
• Define and ensure proper communications flow between suppliers, internal logistics, production and quality departments
• Modify production orders along with arrival of materials, manage reorder process and flow
• Optimize storage and transportation costs
MARKETING DIRECTOR
The Qvale Auto Group
Bentley, Lamborghini, Lotus Pagani of San Francisco
Aston Martin, Bentley, Bugatti, Lamborghini, Lotus Rolls-Royce of Los Gatos
Advertising and event photography appeared in Bentley Magazine, The Lamborghini Bollettino, Haute Living, and 944 Magazine. Created and presented proposal to earn a new relationship with Automobili Pagani, thus becoming the first Pagani dealership franchise in the United States
• Plan and execute all events for Aston Martin, Bentley, Bugatti, Lamborghini, Lotus, Pagani and Rolls- Royce
• Establish success metrics and perform detailed analysis on each event. Report to President/CEO/CFO within the Qvale Group, as well as to manufacturer Executive, Marketing and Sales teams
• Identify and cultivate luxury brand partnerships to facilitate effective targeted marketing and events. Partners included Sotheby's International Real Estate, Roche Bobois, Goyard, Michael Toschi Shoes, Tiffany Co., Astor Black, ASUS
• Design and produce all marketing collateral - print ads, direct mail, e-comms, Monterey Car Week concours event guides and point-of-sale pieces
• Create and produce all content for Qvale Auto Group websites and social media
• Manage internal communications, to include copy/content for newsletters, menus, sales collateral, launch materials, training documents, marketing plans
• Maintenance and administration of company CRM system/client database
Education
Syracuse University S.I. Newhouse School of Public Communications
BA in Illustration Photography and Art History, Illustration Photography and Art History
• Syracuse University S.I. Newhouse School of Public Communications 1994-1999
BA in Illustration Photography and Art History (Dual Major)
Scuola Per Stranieri
• Scuola Per Stranieri 1995
Firenze, Italia
• Syracuse University Study Abroad Program 1998
London, UK