Laura Noël Schaub

Laura Noël Schaub

Marketing and Public Relations Professional

San Francisco, CA
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Summary

Results-driven, luxury brand marketing/PR professional with a strong sales, finance and management background. Experienced in event planning and execution, strategic partnership development, corporate identity/brand management, public relations management, product marketing, communications flow and editorial content. Specialty in connecting and interacting with high net worth clients.

Experience

2014 Feb - 2017 Jan
DIRECTOR OF MARKETING AND CLIENT RELATIONS
GT Auto Concepts, LLC / Redwood City

Establish lifestyle branding at a start-up customization shop for exotic automobiles. Create and implement corporate identity guidelines. Develop an exclusive membership organization for exotic car racing/track days (Ferrari, Lamborghini, McLaren owners) in partnership with Sim Racing/Sonoma Raceway

• VIP Client Relations

• Prepare, present and implement annual Business and Marketing Plans

• Logo, website and social media design and content creation/management

• Job scheduling, HR, facility maintenance and upkeep, coordination of concierge transport of client automobiles, staff training, accounts receivable/payables

• Maintenance and administration of company CRM system/client database

• Plan, manage and execute all corporate and client events

• Product marketing, launches and demand generation

• Public relations management, lifestyle branding and copywriting

2013 Mar - 2014 Jan
MARKETING MANAGER
Lamborghini Palm Beach / West Palm Beach

Print ad work and event photography featured in LUXE MAGAZINE, SOUTH FLORIDA EDITION AND LAMBORGHINI MAGAZINE

• Project management, public relations management

• Editorial content, copywriting

• Prepare and implement annual marketing plans

• Design and produce internal and external marketing/sales collateral; print ads, direct mail, e-comms, point-of-sale pieces, presentations, sales form letters, templates and company literature

• Facilitate internal sales training in conjunction with Lamborghini Corporate team

• Plan, manage and execute all corporate and client events

• Develop presentations, pitches and proposals to secure new partnerships/co-branding

2012 Jan - 2013 Jan
DIRECTOR OF LAMBORGHINI AD PERSONAM PROGRAM
Sant'Agata, Bologna

• Create and implement processes for ordering Ad Personam contents

• Define and ensure proper communications flow between suppliers, internal logistics, production and quality departments

• Modify production orders along with arrival of materials, manage reorder process and flow

• Optimize storage and transportation costs


2009 Feb - 2011 Nov
MARKETING DIRECTOR
The Qvale Auto Group

Bentley, Lamborghini, Lotus Pagani of San Francisco

Aston Martin, Bentley, Bugatti, Lamborghini, Lotus Rolls-Royce of Los Gatos

Advertising and event photography appeared in Bentley Magazine, The Lamborghini Bollettino, Haute Living, and 944 Magazine. Created and presented proposal to earn a new relationship with Automobili Pagani, thus becoming the first Pagani dealership franchise in the United States

• Plan and execute all events for Aston Martin, Bentley, Bugatti, Lamborghini, Lotus, Pagani and Rolls- Royce

• Establish success metrics and perform detailed analysis on each event. Report to President/CEO/CFO within the Qvale Group, as well as to manufacturer Executive, Marketing and Sales teams

• Identify and cultivate luxury brand partnerships to facilitate effective targeted marketing and events. Partners included Sotheby's International Real Estate, Roche Bobois, Goyard, Michael Toschi Shoes, Tiffany Co., Astor Black, ASUS

• Design and produce all marketing collateral - print ads, direct mail, e-comms, Monterey Car Week concours event guides and point-of-sale pieces

• Create and produce all content for Qvale Auto Group websites and social media

• Manage internal communications, to include copy/content for newsletters, menus, sales collateral, launch materials, training documents, marketing plans

• Maintenance and administration of company CRM system/client database

Education

1994 - 1999
Syracuse University S.I. Newhouse School of Public Communications
BA in Illustration Photography and Art History, Illustration Photography and Art History

• Syracuse University S.I. Newhouse School of Public Communications 1994-1999

BA in Illustration Photography and Art History (Dual Major)

1995 - 1998
Scuola Per Stranieri

• Scuola Per Stranieri 1995

Firenze, Italia

• Syracuse University Study Abroad Program 1998

London, UK

Skills